Paddy Power - Real-time Personalised customer interaction at scale

Presented by

Perry Krug, Chris Bridgland, Couchbase | Alexandru Objelean, Rares Rusu, Paddy Power BetFair

About this talk

How do you build a customer interaction platform that is agile enough to respond to constantly changing requirements and still able to perform at scale? This is the challenge the Customer Interaction team set out to solve at Paddy Power. You will learn how they rebuilt their promotional platform moving from one based on a closed slow relational database to a high-performance agile platform that integrates promotions from 3rd parties. You will see how this transformation has enabled marketing to continuously innovate and apply timely, relevant personalised offers to hundreds of thousands of customers across two brands, even during massive spikes in traffic. Moderator: - Perry Krug, Customer Engagement Architect; Couchbase Panelists: - Alexandru Objelean, Principal Software Engineer, Paddy Power BetFair - Rares Rusu, Principal Developer; Paddy Power BetFair - Chris Bridgland, Senior Director, Solutions Engineering EMEA & APJ, Couchbase
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At Couchbase, we believe data is at the heart of the enterprise. We empower developers and architects to build, deploy, and run their most mission-critical applications. Couchbase delivers a high-performance, flexible and scalable modern database that runs across the data center and any cloud. Many of the world’s largest enterprises rely on Couchbase to power the core applications their businesses depend on.