Novartis Data Storytelling With User Centric Design

If observed closely, enterprise data always tells you a story. The question is, are you listening to it? Data, if viewed in a silo, is just a piece of information (entity) – but when this information is paired strategically with other fact entities by establishing a relationship, it becomes meaningful. These meaningful relationships enable intelligent frameworks that give organizations insights for better decision making and a deeper understanding of users and their behaviors. This session focuses on building user-centric, data-aware solutions by employing design thinking methodology, with a real-world case study from the field of pharmaceuticals and life sciences. Just as Couchbase uses the best of NoSQL with the power and familiarity of SQL, the approach you’ll learn about in this session leverages the user’s mental model with an EPI (explore, probe, and insights) methodology to interact with complex data and deliver meaningful visualizations for the next best action.