Name: Born Digital: How Gen Y & Z are Redefining Today’s Workforce
Start: 2022-02-22T14:00:00Z
End: 2022-02-22T14:00:47.000Z
Location: BrightTALK
Rating: 3.5

For decades, the possibility of widespread hybrid working – working in a flexible way, between office spaces and remotely – was discussed but never fully took hold. The pandemic changed everything. The new, hybrid working world is one that promises a better balance for employees. According to a recent Citrix survey, 69% of hybrid employees would recommend their employer as a place to work, compared to only 56% of office employees.

 Employees expect radical flexibility and an enhanced work-life balance. They rely on always-on tech that empowers them to work and collaborate with colleagues wherever and whenever they choose. 

But while tech is enabling effective remote-working and hybrid collaboration, there are several challenges still to solve. Flexibility and trust are arguably the key to making long-term hybrid work successful and fulfilling, but this study shows that these are the areas where there is the most work to do. Leaders need to focus on demonstrating empathy, building trust, and providing employees with the flexibility they expect without worrying that this could jeopardize company performance. 


Join us in this session as we discuss: 
-  The four pillars of an effective hybrid workforce, and how to achieve them all
-  What leaders can do to solve people-focused challenges
-  Empathy within the workforce 
-  Understanding employee expectations in a hybrid setting 
-  And much more!

Speakers: 
Safi Obeidullah, Global Head of Value Advisory at Citrix
Leanne Taylor, Chief Operating Officer at Citrix
Christian Gaxiola, General Manager at Bang & Olufsen

The Four Pillars of the New World of Work

Manufacturing is at a crossroads. Traditional manufacturing companies are now being challenged by tech companies and digital-born start-ups in the innovation race. The need to produce more, and faster has never been greater. Operational budgets are decreasing, despite increased investment in innovation; meanwhile productivity and quality targets continue to rise. And with disruption now an ever-present risk, manufacturers are being asked to do all of this while increasing resilience in their supply chains.

In this webinar, Saša Petrović, Digital Strategy Director at Citrix, Patrick Pernegger, Global Director, Digital Workplace at Siemens and Dave Turbide, Specialized Writer, Educator, Consultant at Production Solutions, will discuss how business and IT leaders can navigate the path forward, focusing on three of the hottest topics for manufacturers today:

-  Building smarter supply chains for flexibility, agility and resilience
-  Cybersecurity in a world of distributed ecosystems and connected technologies
-  The role of hybrid and flexible working in talent retention and productivity

Digital First: Transforming Manufacturing for the Age of Agility

According to recent Citrix research, business leaders said COVID 19 was a wake-up call for how unprepared they were when it came to security.

With remote working, it meant the perimeter was gone, corporate data and assets scattered across the cloud and endpoints.  With the boundaries between work and personal life dissolved, the human element of a security threat became even greater.  

So how have organisation recalibrated security priorities?  72% of businesses now feel more secure today than before the pandemic. In a world where organizations globally have reimagined the way they work, from their offices to where they keep their data and assets, it’s no surprise that 79% of security decision makers say the pandemic was an opportunity to rethink long term security strategy. 

But how does this impact employee and user experience? Can we ensure that users and employees remain at the centre of transformation in the security landscape? 

Join us today as we share insights from recent Citrix research on the state of security in a hybrid world. We will discuss: 
-  How prepared are organisations to secure a hybrid workforce
-  Why we can’t separate security and employees
-  How to preserve seamless employee and user experience when rethinking security
-  The future of the digital workspace

IT Security in a Hybrid World: How Secure are You?

Over the last decade, and more recently, we have seen a sizeable evolution in how we work. From office-based roles to legislation driving a flexible workforce. From work-life balance trends to complete remote workers, and now we are grappling with hybrid. We’ve heard them all, and what does hybrid even mean?  
 
On the 13th October Gerard Lavin our Group Technologist is joined by Heather Andrews, Director of Employee Experience and Future of Work at Legal and General who will share her views on the future of work and how L&G have managed the transition to remote and hybrid working in the most engaging way.
 
During this webinar we will:
- Explore the challenges and barriers experienced when making a case for change
- Discuss the shift in organisational and leadership culture needed to make hybrid work
- Debate how to balance security, employee individuality, technology and organisational structure so you can #HaveItAll
 
Join us to gain insight into the enablers that are powering the future of hybrid work and how to manage the constant evolution of cultural change this presents.

How to make hybrid work, work for you

It’s no surprise that hybrid-working is now the norm for so many businesses around the world. In fact, according to a recent Citrix survey, 53% of EMEA and US workers went remote in 2022. The numbers don’t lie; while remote-working was adopted as a short term solution to the disruption caused by the pandemic, hybrid-working is the future. 

Two things can be true at once. The move to hybrid-working is revolutionising the way businesses function, providing greater flexibility for employees and driving productivity. However, since 2020, there has been a 150% increase in the number of ransomware attacks. Leaders must find a balance between enabling employees to work from anywhere, while also reducing the attack surface and mitigating risk. 

Security isn’t the only business priority. Sustainability is a universal priority. Finding a way to reduce energy bills and consumption, extend the lifespan of your devices, reduce waste, and create a positive impact on the environment must be front and centre of key decision making. Finding a way to prioritise security and sustainability with a single solution will create real environmental impact. 

Enter ChromeOS x Citrix. 

In this session we will explore how to combine the need for IT security and sustainability for the modern enterprise, and how to achieve both in equal measure. Join us as we discuss: 

-  Enabling hybrid working and navigating security risk 
-  Why security and sustainability go hand in hand, and how to achieve them both 
-  The benefits of ChromeOS Flex 
-  Where employee wellbeing comes into the equation, and why it should be a top priority
-  And much more!

Enabling IT Security and Sustainability for the Modern Enterprise

As business and technical requirements continue to advance, so do the capabilities of your Citrix solutions. Our latest product enhancements will help you deliver better user experiences, more securely, while getting more value from your Citrix investment. 

Please join us for this Master Class for detailed technical updates across our product portfolio, including:

- Citrix DaaS/VDI – Explore the latest HDX technologies to enhance user experience, see how you can maximize the value of Long Term Service Release (LTSR), and discover new innovations with Azure, AWS, and Google Cloud.
- Citrix ADC – Increase the security, flexibility, and quality of your application delivery infrastructure with support for TLS 1.3 and VMware ESXi; enhanced GSLB; and batch API support for AWS Nitro in Citrix ADM service.
- Citrix Secure Private Access – Learn about our unique approach to Zero Trust, typical use cases, and lessons learned in enterprise cybersecurity.

Latest Updates in Citrix DaaS/VDI, Networking, and Security

In the hybrid work era, employees access SaaS, cloud, and private web apps using a mix of personal and corporate devices and networks. That makes their security needs as diverse as their work practices and preferences—and calls for a more flexible approach than traditional “one size fits all” security policies.

Enjoy our July master class session on adaptive authentication and access, a flexible method to adjust user identity verification requirements and authorization levels based on the actual risk present in the user’s current scenario.

We will review how to:

- Adapt security policies based on real-time factors like location, device, and user behavior
- Control which apps and desktops users can access
- Require multi-factor authentication (MFA) selectively
- Enable Citrix Adaptive Authentication in your environment

Adaptive Authentication Deep Dive

In this month's master class session, we'll provide you the tools you need to successfully secure Citrix solutions running on Google Chrome.

Topics include:

- The basics of Google Identify and Google Chrome OS
- What Chrome Enterprise is and why deploy it
- The building blocks of the Citrix on Chrome solution
- Demo of Citrix Secure Private Access on Chrome

Securing Citrix DaaS on Google Chrome

Traditional methods of cybersecurity are simply too complex to manage based on today’s requirements. This complexity in fact leads to delayed security patches and upgrades, opening up vulnerabilities. The cybersecurity landscape is constantly evolving, and it’s these changes that complicate enterprise security solutions.

Basic cyber hygiene remains critical too. This session explores recent breaches and notes that even though recent cyber-attacks may have been sophisticated, the initial intrusion mechanisms have remained the same over time. Clearly, a new model of security is needed. 

Enter cloud-delivered security. 

In this session, the speakers will explore:
-  Improvements needed traditional security practices
-  New models of security
-  The advantages of these new models and implementation best practices 

The speakers for this session will include:
Fermin Serna, CISO, Citrix
Pankaj Gupta, Sr. Director, Product Marketing, Citrix

Five Learnings From Recent Security Breaches

Citrix DaaS (Desktop as a Service) solutions offer a quick and easy way to deliver cloud applications and desktops to users without complicating IT or compromising security.

In this master class, we'll guide you through how to:

- Deploy an end-to-end solution on Microsoft Azure
- Compare the different hosting options available
- Manage and configure Citrix DaaS

Deploying Citrix Desktop as a Service on Microsoft Azure

Learn about how Citrix Secure Private Access provides Zero Trust Network Access (ZTNA) to your IT sanctioned applications whether they are deployed on-premises, or in the cloud.

This session will demonstrate the admin and user experience of Citrix Secure Private Access features including:

- Adaptive Access, using a variety of conditions, and adaptive security controls for SaaS and web apps
- A new, Citrix cloud hosted, guided admin workflow for easy onboarding and management
- Direct access to enterprise hosted web apps, using a public domain name, from any browser
- Agent-based access to enterprise hosted TCP apps using native endpoint clients

Getting started with Citrix Secure Private Access

Organizations are increasingly turning to desktops as a service (DaaS) to support their ever-changing business landscape and flexible work needs. Join us for this webinar for insight from leading industry analyst Mark Bowker, Sr. Analyst, ESG, and Adam Lotz, Director of Product Marketing at Citrix. We’ll discuss how DaaS is enabling business agility and how Citrix Virtual Apps and Desktops Standard for Azure simplifies DaaS workload deployment and management at scale.

Discover how DaaS can help you:

- Quickly and securely scale up workloads to support critical business needs like mergers, acquisitions, or a temporary seasonal workforce
- Enable secure remote work
- Reduce costs with consumption-based cloud pricing
- Develop a business continuity plan for unanticipated business demands

Exploring DaaS and the Shift to Cloud: Insights from Citrix and ESG

As employees are no longer limited to the perimeter of the corporate office, and anywhere, anytime messaging is rife, automated application security is a must. In the Virtual Apps and Desktops Service space, application security solutions are a valuable set of integrated capabilities to keep your digital work environment safe and secure. The ability to protect corporate data against keylogging and screen capture malware can make all the difference to your security posture, as the business world grapples with the hybrid workforce, and BYOD.   Application security adds a critical layer of defense against social engineering, phishing events and  keylogging from any device type, whether personal, unmanaged, or managed.

A Guide To Securing Application Access with Virtual Apps and Desktops Service

What does it mean to deliver true flexibility and consistency to your employees through your cloud solutions? What are the benefits of a completely cloud-based digital workspace, and how can this provide secure access to applications and hyper-relevant information your employees need in the hybrid world of work? Enter the Virtual Apps and Desktops Service. 

A virtual application and desktop service enables you to securely deliver a high-performance experience across virtual apps and desktops to any device at any time. As users are no longer tied to a specific endpoint, they get the flexibility and the consistency needed to be productive in the new normal. But how can your organisation leverage this, and what does it mean for the future of the digital work environment?

Join us in this session as we discuss: 
-  How a Virtual Apps and Desktops Service can modernise your digital workspace 
-  How to deliver Ha high-definition user experience on any device over any network
-  The IT benefits of this hybrid-cloud offering 
-  Virtual Apps and Desktops Service analytics capabilities

Speakers: 
- Kurt Roemer, Chief Security Strategist at Citrix
- Puneet Arora, Sr. Director - Strategy & Transactions at EY-Parthenon

How To Enable a Modern Digital Workspace

By the end of 2021, 67% of all enterprise infrastructure will be cloud-based (Findstack). Evidently, cloud adoption continues to be a major part of most businesses' roadmap - especially in the last year as employees have become more distributed. As cloud becomes more relevant for today’s organizations, and more businesses are embarking on their cloud journey, what are some of the key security considerations IT teams need to be aware of in the coming months? 

The cloud has a lot to offer, especially for today’s hybrid workforce, but the move can cause some security challenges for your IT teams. Join cloud experts in this session to learn how to navigate these challenges and how to embrace the cloud with privacy, safety and security as essential disciplines.  . We will also discuss: 

-  The value of consistency and resilency when moving to the cloud 
-  Automation in the cloudscape 
-  Why visibility across your entire infrastructure is crucial when moving to the cloud 
-  Finding the perfect cloud vendors for your business
-  The top 3 security considerations when embarking on your cloud journey

Sustaining a Secure Transition to the Cloud

In a post-pandemic world, when many employees have moved out of office spaces and into their own homes for work, workplace trust has never been so crucial. But how can leaders foster a culture of trust while also juggling monitoring employee productivity? How do we draw the line between companies involved in the wellbeing of their employees, and those who impose on their employees private lives? Since the move to hybrid working is there a negative sentiment towards productivity monitoring, and if so, how can leaders shift the narrative away from monitoring and onto measurement? 

Organisations must equip their leaders with the tools and training to be able to measure the productivity of their teams while also prioritizing employee wellbeing. This is where flexibility is critical, and the understanding that people work and achieve in different ways is key. 

Join us as we discuss: 
-  The technology available today to foster workplace trust
-  Productivity monitoring vs productivity measuring
-  Shifting from a culture of control to a culture of trust
-  And more!

Technology Vs Culture: How To Build Workplace Trust

We live in an application and API economy. Applications and APIs are more important than ever before. But are they well protected? 

Cyber-attacks on applications and APIs have been rising. In fact, the software supply chain has been used by APT actors to launch lethal attacks on many organizations simultaneously and remain undetected for months. According to Container Journal, in 2020, 91% of organizations experienced an API security incident, while 66% of organizations admit to API security concerns slowing a product’s deployment. Evidently, poor API security has negative ramifications for your business. But how can this be avoided, and what is needed to ensure that your API security is as strong as possible?

In this session we will explore:
-  Security flaws in legacy applications
-  Blueprint for application and API security powered by ML
-  Best practices based on real-world implementations at Citrix

The speakers for this session will include:
Fermin Serna, CISO, Citrix
Pankaj Gupta, Sr. Director, Product Marketing, Citrix

Deploying App and API Security to Complement Zero Trust for Stronger Security

Today’s young employees are the engines of the knowledge economy and tomorrow’s business leaders. And according to The Born Digital Effect, the latest research from Citrix Systems, Inc. (NASDAQ:CTXS), they’re primed to deliver an extra $1.9 trillion in corporate profits. However, they’ll need some help to pull it off.

Millennial and Gen Z employees will be in C-Level positions by 2035 (or sooner), so it is crucial that leaders consider what engages and motivates this segment of the workforce, in order to unlock their fullest potential. 

But this research suggests leaders are out of touch and operating on old assumptions, potentially wasting time and resources to deliver an experience that isn’t meeting the needs or wants of this group. 
These gaps must be proactively managed for organizations to thrive.  But how can leaders build an employee experience to suit the needs of their diverse workforce, and what does the future of the workforce look like?

Join us in this session as we discuss: 
-  The expectations of the Born Digital workforce 
- The generational divide and what to do about it
- Creating an organizational culture for a generation that has never worked in the office

Born Digital: How Gen Y & Z are Redefining Today’s Workforce

Business Transformation

Diversity

Employee Engagement

Future Of Work

Leadership

Millennials

On Boarding

Profitability

Talent Acquisition

Virtualization

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practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

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Born Digital: How Gen Y & Z are Redefining Today’s Workforce

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Citrix - Secure Digital Workspace Solutions