The Born Digital Effect - Younger Workers & The Next Stage of Corporate Growth

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Presented by

Eliza Filby, Generational Intelligence , Safi Obeidullah, Citrix, Jane Christopher, Citrix, Alexander Munch, Intern, Citrix

About this talk

Recent Citrix research shows that understanding what motivates and keeps the Born Digitals of today’s workforce engaged is not only important from a talent acquisition and retention perspective but it also gives organisations a competitive edge that presents significant revenue advantages. The pandemic humanised the workforce through technology and has demonstrated that tech can keep teams connected, but how do we ensure we retain the human element going forwards with a mix of remote, office-based and hybrid workers? During this webinar, we are joined by leading generational expert Eliza Filby to discuss the findings of our research and what it means to business leaders today, particularly in the post-pandemic, new hybrid work environment. Join us to hear: • What drives Born digital and Gen Z generations • How technology can we bridge generational gaps, bring people together and create a sense of belonging • How do we ensure we retain the human element to onboarding, training and managing our young workforce • How do we avoid technology overload • How should we be measuring productivity Listen to our panel as they offer advice, best practice and examples of how successful business leaders are implementing technology that allows humans to do what they do best and are using AI to do the rest.

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