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Understanding U.S. SMS Compliance

The business SMS messaging ecosystem is complex and can easily seem overwhelming. Sending a message to the wrong person–at the wrong time–may not only affect your customer’s experience, but could also put your business at risk of legal action.

Buzzwords like opt-in, opt-out, P2P, A2P, TCPA, and the CTIA can make the idea of sending messages to customers that much more daunting. On the other hand, a welcome text message to the right person can be a powerful and effective way to communicate with your users.

In this webinar, we’ll touch on:

-The basics of messaging compliance
-The in's and out's of U.S. regulations
-Expert advice from helping thousands of companies deliver powerful communications experiences
Recorded Mar 26 2019 57 mins
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Presented by
Sheila Jambekar, Associate General Counsel @ Twilio & Pranav Deshpande, Sr. Product Marketing Manager @ Twilio
Presentation preview: Understanding U.S. SMS Compliance

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  • Understanding U.S. SMS Compliance Recorded: Mar 26 2019 57 mins
    Sheila Jambekar, Associate General Counsel @ Twilio & Pranav Deshpande, Sr. Product Marketing Manager @ Twilio
    The business SMS messaging ecosystem is complex and can easily seem overwhelming. Sending a message to the wrong person–at the wrong time–may not only affect your customer’s experience, but could also put your business at risk of legal action.

    Buzzwords like opt-in, opt-out, P2P, A2P, TCPA, and the CTIA can make the idea of sending messages to customers that much more daunting. On the other hand, a welcome text message to the right person can be a powerful and effective way to communicate with your users.

    In this webinar, we’ll touch on:

    -The basics of messaging compliance
    -The in's and out's of U.S. regulations
    -Expert advice from helping thousands of companies deliver powerful communications experiences
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    Every company has a need to communicate with their customers and, for most businesses, this interaction is handled by the contact center. The intersection of artificial intelligence (AI) and customer service has the potential to improve the effectiveness of the contact center dramatically and make those human interactions more impactful.

    By 2022, Gartner predicts 20% of all customer service interactions will be completely handled by AI, an increase of 400% from 2018. How will you utilize AI to serve your customers better—handing off interactions to agents when appropriate—while maintaining conversational context?

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  • Title: Understanding U.S. SMS Compliance
  • Live at: Mar 26 2019 5:00 pm
  • Presented by: Sheila Jambekar, Associate General Counsel @ Twilio & Pranav Deshpande, Sr. Product Marketing Manager @ Twilio
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