The New Sales Floor Is Digital

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Presented by

Richard Watson, ANZ Country Director at Twilio

About this talk

As the world has dramatically changed over the last few months, the retail industry has had to adapt more quickly than it has ever had to do before, switching to an online model, enabling customer services representatives to work from home, and working closely with logistics partners to fulfil orders. Consumer disruption: An unprecedented shift in consumer expectations and preferences is occurring. Digital connectivity will no longer be an option; most businesses will need to be digital first. Security is also an increasing concern in this new digital world. Fulfilment gaps will not be tolerated: The convergence of supply chain and digital technologies has never been more important. Customers will have learned to expect precision and elevated communications along every step of their purchases as many will have become vital to survival. Responsive teams: Uncertainty is the name of the game, calling for a responsive digital continuity strategy. With a possible recession looming and the potential resurgence of Covid-19 later in the year, retailers and logistics providers need to be able to handle quick, unexpected and flexible adjustments once again. Hear from Shopify, Stripe, and Domino's how organisations in the APAC region have adapted to working in a predominantly digital world.

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