What your email marketing experience can (and can’t) teach you about SMS

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Presented by

Dave Esber, Sr. Product Marketing Manager, Messaging at Twilio & Molly Friederich, Senior Product Marketing Manager, Twilio

About this talk

Seasoned marketers rely on email as a primary way to engage with their customers (who themselves affirm they prefer to hear from marketers over this channel). Marketers are also likely curious (though maybe nervous) about expanding into SMS marketing or unsure they're using the two channels optimally. A foundation in email marketing both serves you well and can make it easy to miss important differences. Join this webinar to learn the parallels and pitfalls of using email and SMS together so you can expand your customer engagement in a compliant, customer-centric way.

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