CDPs and DMPs: Key Differences, Benefits & How They Co-Exist

Presented by

Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium

About this talk

Organisations that want to compete in today’s fast-paced consumer market know that customers must be at the centre of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences. Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organisation based on the feature set of the platform at hand. Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn: - What is a Customer Data Platform (CDP) and what is a DMP - The value of each technology and how they co-exist - Why pairing your CDP and DMP drives a more powerful technology stack - And so much more! The webinar will conclude with a Q&A chat with questions from the audience on all things around Customer Data Platform (CDP) and DMPs.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.