Hi [[ session.user.profile.firstName ]]

CDPs and DMPs: Key Differences, Benefits & How They Co-Exist

Organisations that want to compete in today’s fast-paced consumer market know that customers must be at the centre of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organisation based on the feature set of the platform at hand.

Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

- What is a Customer Data Platform (CDP) and what is a DMP

- The value of each technology and how they co-exist

- Why pairing your CDP and DMP drives a more powerful technology stack

- And so much more!

The webinar will conclude with a Q&A chat with questions from the audience on all things around Customer Data Platform (CDP) and DMPs.
Recorded Aug 20 2019 40 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium
Presentation preview: CDPs and DMPs: Key Differences, Benefits & How They Co-Exist

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Cookies 2020: What You Need to Know for the Upcoming Year May 25 2020 12:00 pm UTC 60 mins
    Ulisse Sarmiento, Manager Solution Consulting at Tealium and Martin Possekel, Managing Partner at Future Marketing
    The discussion about cookies and social plug-ins seems never-ending. Just recently, the ECJ made a decision which is changing third-party cookie tracking, web analytics and personalized digital marketing fundamentally. There are several questions that have to be discussed in this context: Does the ruling mean the end of the cookie era? How will the ruling impact marketing? How can you properly implement the new requirements in your company?

    We have put together a webinar for you with all important information about the ECJ ruling and its implication.

    Sign up now and learn:
    -The essential facts and consequences of the judgment
    -Effects the ruling has on your website
    -How you can make changes to your website
    -and much more!

    Ulisse Sarmiento, Manager Solution Consulting at Tealium and our partner Martin Possekel, Managing Partner at Future Marketing guide you through the webinar and show you the current requirements and good and bad of implementation.

    Register now for our webinar and find out everything you need to know about cookies!
  • How to Get More Out of Customer Data with Machine Learning Recorded: Feb 4 2020 47 mins
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Wie Sie die 4 größten Probleme durch die MarTech-Explosion mit Daten lösen Recorded: Dec 2 2019 21 mins
    Robin Geier, Digital Strategist
    Heutige Geschäftsmodelle verändern sich durch Erfahrungen, die Kunden mit Marken machen. Diese Veränderung wird durch Daten getrieben. Erkennen Sie die Macht der Daten, um Kundenerfahrungen zu leiten und Bedürfnisse besser zu verstehen! Wir zeigen Ihnen, wie Sie die 4 größten Probleme, die aus der MarTech-Explosion resultieren mit Daten lösen können.

    Als Recap zum Rethink MarTech Summit 2019 in Hamburg finden sie hier den vollständigen Vortrag unseres Digital Strategist Robin Geier, inklusive eines interessanten Customer Journey Beispiels.
  • Why Customer Data Integration Is Key to Successful Digital Transformation Recorded: Nov 20 2019 31 mins
    Lindsay McEwan, VP and GM of EMEA at Tealium and David Reed, Knowledge and Strategy Director, Data IQ
    Digital transformation is on the mind of every business, but getting it right takes a new level of organization-wide commitment. At the core of these digital transformation projects is customer data integration, which requires total control over many data sources from creation to deployment. New research from Data iQ suggests that the foundational elements of fully integrated customer data are rare, despite the widespread commitment to optimising the end-to-end customer journey.

    In this upcoming webinar, DataIQ and Tealium will discuss new research on the state digital transformation projects today, how companies can overcome challenges with integrating customer data across the enterprise, and key recommendations for your organization to build a sound customer data strategy that can help unlock the value of the data you already own.

    You’ll also take away:

    - Insights on how key technology infrastructure, like Customer Data Platforms, can assist in initiatives for digital transformation

    - Strategies to ensure your customer data strategy scales across your enterprise

    - Steps for addressing legacy technology challenges during your digital transformation

    And so much more!
  • The Customer Data Platform: Solving Real World Problems Recorded: Oct 29 2019 56 mins
    David Raab, Founder of the Customer Data Platform Institute and Meredith Albertson, VP Marketing, Tealium
    Today’s consumers have a plethora of touchpoints, channels, and devices available to them, creating more data than ever before. Enterprises have been acquiring a significant amount of technology in a very short time period to keep pace and while many of these solutions have proven worthy in their own right, they also add fuel to an underlying problem: customer data fragmentation.

    To solve this issue, brands are increasingly looking to Customer Data Platforms (CDPs) to help centralize customer data and make it available to all other systems. But what exactly is a CDP? What does it help solve? And what should you be considering to select the right CDP for your business?

    Register for the webinar and hear from David Raab - founder of The Customer Data Platform Institute as he provides a definitive review of Customer Data Platforms.

    Register now to learn:

    - What a Customer Data Platform (CDP) is and what it does
    - The different types of CDPs
    - Real-world use cases for Customer Data Platforms
    - What businesses should know when selecting a CDP and what to expect in the future
  • Der Hype um CDPs: Was in der Diskussion um Customer Data wirklich zählt Recorded: Oct 8 2019 33 mins
    Timothy Stadié, Senior Solution Consultant
    Viele wichtige Themen haben Aussteller, Besucher & Vortragende auf der DMEXCO beschäftigt, viele Buzzwords sind gefallen. Die 5 heißesten Themen greifen wir jetzt noch einmal in einem Webinar auf. Wir räumen mit Buzzwords auf und sagen dir, worauf es in 2020 wirklich ankommt, wenn es um deine Daten geht.

    Lerne in unserem Webinar:
    - 1 Jahr GDPR: Consent, Cookies und mehr
    - CDP vs. CDP: nicht jede Customer Data Platform ist gleich
    - Customer Journey: Warum Personalisierung so wichtig ist
    - Trends 2020: Machine Learning und AI im Zukunftstest
  • CDPs and DMPs: Key Differences, Benefits & How They Co-Exist Recorded: Aug 20 2019 40 mins
    Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium
    Organisations that want to compete in today’s fast-paced consumer market know that customers must be at the centre of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

    Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organisation based on the feature set of the platform at hand.

    Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

    - What is a Customer Data Platform (CDP) and what is a DMP

    - The value of each technology and how they co-exist

    - Why pairing your CDP and DMP drives a more powerful technology stack

    - And so much more!

    The webinar will conclude with a Q&A chat with questions from the audience on all things around Customer Data Platform (CDP) and DMPs.
  • Is Your Company’s Data Ready for Machine Learning? Recorded: Jun 26 2019 47 mins
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • Designing a Data Supply Chain for Data-As-A-Service Recorded: Jun 4 2019 26 mins
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium
    Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

    Join this webinar to learn:

    • Why a data supply chain is critical in creating a high performing data and analytics program
    • How to build a data supply chain
    • 4 ways data-as-a-service becomes a necessity for organizations
    • How to standardize how data is requested and received
  • Blending Digital Analytics with Human Creativity to Deliver the Optimal CX Recorded: May 28 2019 27 mins
    Reid Bryant, VP Data Science, Blue Acorn iCi
    Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

    Join us for a 30-minute discussion on:

    •The importance of lateral thinking in digital analytics

    •The 3 components of building an impactful digital analytics programs

    •How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
  • Creating Customer-Centric Experiences Through Data Recorded: May 22 2019 31 mins
    Chris Slovak, VP Global Solutions Consulting
    Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

    Join us to learn how to create exceptional customer experiences through data.

    During this webinar, we’ll discuss:

    •5 factors that are changing a customers experience
    •How data plays a critical role in creating engaging and meaningful moments
    •5 mandates for adjusting to the evolving expectations of customers
    •And so much more!
Tealium EMEA
Tealium EMEA

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: CDPs and DMPs: Key Differences, Benefits & How They Co-Exist
  • Live at: Aug 20 2019 11:00 am
  • Presented by: Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium
  • From:
Your email has been sent.
or close