Why Customer Data Integration Is Key to Successful Digital Transformation

Presented by

Lindsay McEwan, VP and GM of EMEA at Tealium and David Reed, Knowledge and Strategy Director, Data IQ

About this talk

Digital transformation is on the mind of every business, but getting it right takes a new level of organization-wide commitment. At the core of these digital transformation projects is customer data integration, which requires total control over many data sources from creation to deployment. New research from Data iQ suggests that the foundational elements of fully integrated customer data are rare, despite the widespread commitment to optimising the end-to-end customer journey. In this upcoming webinar, DataIQ and Tealium will discuss new research on the state digital transformation projects today, how companies can overcome challenges with integrating customer data across the enterprise, and key recommendations for your organization to build a sound customer data strategy that can help unlock the value of the data you already own. You’ll also take away: - Insights on how key technology infrastructure, like Customer Data Platforms, can assist in initiatives for digital transformation - Strategies to ensure your customer data strategy scales across your enterprise - Steps for addressing legacy technology challenges during your digital transformation And so much more!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.