Wie Sie die 4 größten Probleme durch die MarTech-Explosion mit Daten lösen

Digital transformation is on the mind of every business, but getting it right takes a new level of organization-wide commitment. At the core of these digital transformation projects is customer data integration, which requires total control over many data sources from creation to deployment. New research from Data iQ suggests that the foundational elements of fully integrated customer data are rare, despite the widespread commitment to optimising the end-to-end customer journey.

In this upcoming webinar, DataIQ and Tealium will discuss new research on the state digital transformation projects today, how companies can overcome challenges with integrating customer data across the enterprise, and key recommendations for your organization to build a sound customer data strategy that can help unlock the value of the data you already own.

You’ll also take away:

- Insights on how key technology infrastructure, like Customer Data Platforms, can assist in initiatives for digital transformation

- Strategies to ensure your customer data strategy scales across your enterprise

- Steps for addressing legacy technology challenges during your digital transformation

And so much more!

Today’s consumers have a plethora of touchpoints, channels, and devices available to them, creating more data than ever before. Enterprises have been acquiring a significant amount of technology in a very short time period to keep pace and while many of these solutions have proven worthy in their own right, they also add fuel to an underlying problem: customer data fragmentation.

To solve this issue, brands are increasingly looking to Customer Data Platforms (CDPs) to help centralize customer data and make it available to all other systems. But what exactly is a CDP? What does it help solve? And what should you be considering to select the right CDP for your business?

Register for the webinar and hear from David Raab - founder of The Customer Data Platform Institute as he provides a definitive review of Customer Data Platforms.

Register now to learn:

- What a Customer Data Platform (CDP) is and what it does
- The different types of CDPs
- Real-world use cases for Customer Data Platforms
- What businesses should know when selecting a CDP and what to expect in the future

Viele wichtige Themen haben Aussteller, Besucher & Vortragende auf der DMEXCO beschäftigt, viele Buzzwords sind gefallen. Die 5 heißesten Themen greifen wir jetzt noch einmal in einem Webinar auf. Wir räumen mit Buzzwords auf und sagen dir, worauf es in 2020 wirklich ankommt, wenn es um deine Daten geht.

Lerne in unserem Webinar:
- 1 Jahr GDPR: Consent, Cookies und mehr
- CDP vs. CDP: nicht jede Customer Data Platform ist gleich
- Customer Journey: Warum Personalisierung so wichtig ist
- Trends 2020: Machine Learning und AI im Zukunftstest

Organisations that want to compete in today’s fast-paced consumer market know that customers must be at the centre of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organisation based on the feature set of the platform at hand.

Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

- What is a Customer Data Platform (CDP) and what is a DMP

- The value of each technology and how they co-exist

- Why pairing your CDP and DMP drives a more powerful technology stack

- And so much more!

The webinar will conclude with a Q&A chat with questions from the audience on all things around Customer Data Platform (CDP) and DMPs.

Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.

Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

Join this webinar to learn:

• Why a data supply chain is critical in creating a high performing data and analytics program
• How to build a data supply chain
• 4 ways data-as-a-service becomes a necessity for organizations
• How to standardize how data is requested and received

Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

Join us for a 30-minute discussion on:

•The importance of lateral thinking in digital analytics

•The 3 components of building an impactful digital analytics programs

•How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience

Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

Join us to learn how to create exceptional customer experiences through data.

During this webinar, we’ll discuss:

•5 factors that are changing a customers experience
•How data plays a critical role in creating engaging and meaningful moments
•5 mandates for adjusting to the evolving expectations of customers
•And so much more!