Josh Slighting, Head of Data and Digital Audience, Network Ten
Network Ten aspired to become increasingly data-driven in the way decisions are made and business progress is assessed. With data now being a fundamental role for Network Ten, now and in the future, the importance placed on the creation of customer-centric strategies for insights, audience engagement, experimentation and personalisation is key.
Josh Slighting, Head of Digital for Network Ten joins us live on the 28th April at 10:00AM GMT, to share how this leading Australian Television Network, transformed with data as a whole-of-business capability to capture total audience, power creative decisions, deliver increased personalisation, and segment and deliver to advertisers.
During this session you will hear:
- How Network Ten are utilising a Customer Data Platform to allow them to recognise people and not just devices in their engagement strategies
- How Network Ten are able to accelerate automation & run deep analysis of their audience base with clean, correlated data
- How Network Ten are successfully delivering a personalised user experience across all platforms
- And much more!