Krishna Kopalle, Rezultize, Kunal Sharma, MoEngage, Ulisse Sarmiento, Tealium
Many retail and ecommerce businesses may currently find themselves far from the forefront of their usual target market’s mind and priority list. This can be the ideal time to reevaluate how best to interact with customers and prospects, and ensure your messaging is timely, personalised and engaging.
This ecommerce-focused session will offer practical steps to help you keep customers and prospects engaged until they are ready to spend again. Join this fireside chat and practical demo, where our experts focus on;
How clean and correlated data can be captured from all data sources, thereby creating high value and low value segments for activation across various systems via cross-channel engagement,
How the right tech can help you to deliver 1:1 personalised interactions via push notifications, in-app recommendations, emails and other retargeting channels with AI-powered automation,
How online and offline data can be stored and activated
How a user can select a set of attributes and reach those that have and haven’t shopped online previously.