How a CDP Can Help Financial Service Orgs in a Time of Uncertainty

Presented by

Heidi Bullock, CMO, and Jake Spencer, Product Marketing Manager @ Tealium

About this talk

How can banking and financial services organisations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited? Hear us discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this Webcast, you’ll discover how to: - Build trust in times of uncertainty - Create a central source of trusted customer data for your decentralised workforce - Double down on digital in times of lower foot traffic - 4 ways Tealium can help - And much more!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.