Virtual Expert Series - 5 Steps to Delivering a Unified Customer Data Strategy

Presented by

Frans Melenorst, Founder - Clear Value B.V and David Morris, RVP Solutions Consulting EMEA - Tealium

About this talk

As the explosion of data and the demands for meaningful conversations in today's environment evolves, so do customer expectations. Customers want to feel that organisations are listening to their wants and needs and talking to them about the things they care about, not simply being one of a multitude in a mass email send. With the average person consuming 11.4 pieces of content before even making a purchase decision, the ability to differentiate for modern brands comes down to tailoring the customer experience out of a unified Customer Data Strategy. Over a thought-provoking discussion hosted by Tealium RVP David Morris, hear our ‘Virtual Series Expert’, Frans Melenhorst, founder of Clear Value, share his insight and expertise on how best to navigate the Customer Data Platform. Frans will discuss how a CDP can bring value to each team and business unit, with a goal to drive experiences which excite and delight your customers. Over this expert session you will also learn: - Tips for gaining CDP success across business units - Ways to navigate key data challenges facing the industry today - Steps to creating effective personalised experiences - Ways to define and better understand your business requirements Q&A to follow
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.