In 2017 Australian television network Network Ten, with no data strategy and no in-house data team gave themselves 18 months to drive and implement thirteen new customer-centric business strategies. One problem - how does an organisation kick-off data-led strategies with no team to activate them?
It all started with ‘skunkworks’
Josh Slighting, Head of Data and Digital Audience for Network Ten joins us live on the 28th April at 10:00AM GMT, to share how this leading Australian Television Network, transformed with data as a whole-of-business capability to capture total audience, power creative decisions, deliver increased personalisation, and segment and deliver to advertisers.
During this session you will hear:
- How Network Ten are utilising a Customer Data Platform to allow them to recognise people and not just devices in their engagement strategies
- How Network Ten are able to accelerate automation & run deep analysis of their audience base with clean, correlated data
- How Network Ten are successfully delivering a personalised user experience across all platforms
- And much more!