Utilising Data and Technology During a World Pandemic

Presented by

Danny Moschke, Digital Strategist at Tealium and Simon Theakston, SVP Partnerships at Silverbullet

About this talk

Experts from Tealium and Silverbullet aim to drive the conversation on how brands can better utilise their data during the world’s pandemic crisis. The duo will provide specialist advice across the data-driven marketing landscape, delving into topics that span from the voice of the CMO, the future of a ‘cookieless’ world, and what it means to have a data-centric strategy during uncertain times. This exclusive ‘one-off’ webinar will focus on reimagining the nuts and bolts of your digital transformation. What will you learn during this session? - Gain tips on the immediate challenge, to get through the pandemic - Understand the importance of a data strategy - in a cookieless world - How to hit the ground running, when ‘normality’ resumes

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.