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Utilising Data and Technology During a World Pandemic

Experts from Tealium and Silverbullet aim to drive the conversation on how brands can better utilise their data during the world’s pandemic crisis.

The duo will provide specialist advice across the data-driven marketing landscape, delving into topics that span from the voice of the CMO, the future of a ‘cookieless’ world, and what it means to have a data-centric strategy during uncertain times. This exclusive ‘one-off’ webinar will focus on reimagining the nuts and bolts of your digital transformation.

What will you learn during this session?
- Gain tips on the immediate challenge, to get through the pandemic
- Understand the importance of a data strategy - in a cookieless world
- How to hit the ground running, when ‘normality’ resumes
Recorded May 7 2020 49 mins
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Presented by
Danny Moschke, Digital Strategist at Tealium and Simon Theakston, SVP Partnerships at Silverbullet
Presentation preview: Utilising Data and Technology During a World Pandemic

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  • Cookies 2020: What You Need to Know for the Upcoming Year Jul 7 2020 9:00 am UTC 60 mins
    Julian Llorente, Director Product
    The discussion about cookies and social plug-ins seems never-ending. Just recently, the ECJ made a decision which is changing third-party cookie tracking, web analytics and personalized digital marketing fundamentally. There are several questions that have to be discussed in this context: Does the ruling mean the end of the cookie era? How will the ruling impact marketing? How can you properly implement the new requirements in your company?

    We have put together a webinar for you with all important information about the ECJ ruling and its implication.

    Sign up now and learn:
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    Ulisse Sarmiento, Manager Solution Consulting at Tealium and our partner Martin Possekel, Managing Partner at Future Marketing guide you through the webinar and show you the current requirements and good and bad of implementation.

    Register now for our webinar and find out everything you need to know about cookies!
  • Customer Data Platforms: Choosing the Right Type For Your Customer Data Strategy Recorded: May 19 2020 49 mins
    Kunal Badiani, Regional Director Middle East and Africa at Tealium
    Arguably, Customer Data Platforms (CDPs) are one of the hottest technologies in the marketing technology space right now. Gartner recently released a report identifying the top four “Trends That Will Transform How Marketers Run Their Technology Ecosystems,” and CDPs were at the top of the list. But, as the report also notes, half of enterprise companies say the CDP is their CRM system. So…what's going on?

    As the CDP space becomes more crowded than ever, there are lots of questions around what a CDP should do, as well as which CDP is right for each business or organisation.

    Join to learn more about what is a Customer Data Platform (and what it isn't) along with:

    - The why of CDP

    - The state of the CDP today

    - Different types of CDPs

    - Which CDP is right for you?

    - Which strategy (Customer data orchestration vs. campaign orchestration) will drive your CDP adoption?
  • Rapidly Maximising Media Efficiency in a Highly Competitive Market Recorded: May 19 2020 49 mins
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    In this use-case presentation, we will review and demonstrate how to
    - Build an impactful and data-driven use-case in one week,
    - Utilise predictive modelling as a driver for media efficiency,
    - Take both behavioural data and business context for conversion probability,
    - Share a test-setup, hypothesis and technical ins and outs,
    - Share insights in the results and clear next steps.
    This presentation is for brand-side decision makers looking to get the most out of their budgets.
  • Utilising Data and Technology During a World Pandemic Recorded: May 7 2020 49 mins
    Danny Moschke, Digital Strategist at Tealium and Simon Theakston, SVP Partnerships at Silverbullet
    Experts from Tealium and Silverbullet aim to drive the conversation on how brands can better utilise their data during the world’s pandemic crisis.

    The duo will provide specialist advice across the data-driven marketing landscape, delving into topics that span from the voice of the CMO, the future of a ‘cookieless’ world, and what it means to have a data-centric strategy during uncertain times. This exclusive ‘one-off’ webinar will focus on reimagining the nuts and bolts of your digital transformation.

    What will you learn during this session?
    - Gain tips on the immediate challenge, to get through the pandemic
    - Understand the importance of a data strategy - in a cookieless world
    - How to hit the ground running, when ‘normality’ resumes
  • Virtual Expert Series - 5 Steps to Delivering a Unified Customer Data Strategy Recorded: May 6 2020 59 mins
    Frans Melenorst, Founder - Clear Value B.V and David Morris, RVP Solutions Consulting EMEA - Tealium
    As the explosion of data and the demands for meaningful conversations in today's environment evolves, so do customer expectations. Customers want to feel that organisations are listening to their wants and needs and talking to them about the things they care about, not simply being one of a multitude in a mass email send.

    With the average person consuming 11.4 pieces of content before even making a purchase decision, the ability to differentiate for modern brands comes down to tailoring the customer experience out of a unified Customer Data Strategy.

    Over a thought-provoking discussion hosted by Tealium RVP David Morris, hear our ‘Virtual Series Expert’, Frans Melenhorst, founder of Clear Value, share his insight and expertise on how best to navigate the Customer Data Platform. Frans will discuss how a CDP can bring value to each team and business unit, with a goal to drive experiences which excite and delight your customers.

    Over this expert session you will also learn:

    - Tips for gaining CDP success across business units
    - Ways to navigate key data challenges facing the industry today
    - Steps to creating effective personalised experiences
    - Ways to define and better understand your business requirements

    Q&A to follow
  • Wie Sie mit Machine Learning mehr aus Ihren Kundendaten machen Recorded: Apr 28 2020 38 mins
    Timothy Stadié, Senior Solution Consultant & Etienne Kokou, Sales Director
    Das Versprechen von Machine Learning ist enorm. Wir alle haben in unserem Alltag bereits davon profitiert, sei es eine Song-Empfehlung oder so ein selbstfahrendes Auto. Und das ist nur die Spitze des Eisbergs.

    Während die überwiegende Mehrheit der Unternehmen Machine-Learning-Projekte gestartet hat, berichten nur sehr wenige von großen Erfolgen. Doch warum ist das so? Erforschen Sie mit uns die Herausforderungen, die Unternehmen lösen müssen, um das Versprechen von Machine Learning zu verwirklichen. Wir zeigen außerdem wie Unternehmen es nutzen können, um außerordentliche Kundenerlebnisse zu erzielen.

    Im Webinar lernen Sie:

    - Welche Herausforderungen Sie lösen müssen, um maschinelles Lernen erfolgreich einzusetzen
    - Wie Sie einen echten Nutzen aus Ihrem Machine-Learning-Projekten ziehen
    - Welchen Mehrwert Sie Ihren Kunden mit dem Einsatz von Machine Learning bringen
  • Network Ten: Building the right foundations to becoming more data-driven Recorded: Apr 28 2020 49 mins
    Josh Slighting, Head of Data and Digital Audience, Network Ten
    In 2017 Australian television network Network Ten, with no data strategy and no in-house data team gave themselves 18 months to drive and implement thirteen new customer-centric business strategies. One problem - how does an organisation kick-off data-led strategies with no team to activate them?

    It all started with ‘skunkworks’

    Josh Slighting, Head of Data and Digital Audience for Network Ten joins us live on the 28th April at 10:00AM GMT, to share how this leading Australian Television Network, transformed with data as a whole-of-business capability to capture total audience, power creative decisions, deliver increased personalisation, and segment and deliver to advertisers.

    During this session you will hear:

    - How Network Ten are utilising a Customer Data Platform to allow them to recognise people and not just devices in their engagement strategies
    - How Network Ten are able to accelerate automation & run deep analysis of their audience base with clean, correlated data
    - How Network Ten are successfully delivering a personalised user experience across all platforms
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  • Comment tirer le meilleur parti de votre CDP avec le Machine Learning Recorded: Apr 23 2020 44 mins
    Pascal Morvan, Senior Sales Engineer chez Tealium
    La promesse du machine learning (ML) est énorme. Nous avons tous bénéficié de la technologie du machine learning, qu'il s'agisse de quelque chose d'aussi simple qu'une recommandation de chanson ou de quelque chose d'aussi complexe que la conduite d'une voiture. Et ce n'est que la partie visible de l'iceberg ! Pourtant, si la grande majorité des entreprises ont lancé des projets ML, très peu d'entre elles font état d'un grand succès. Pourquoi ? Tout est une question de données.

    Écoutez-nous maintenant, alors que nous explorons les défis que les entreprises doivent relever pour concrétiser les promesses de ML et la façon dont elles peuvent s'en servir pour offrir une expérience client plus efficace. Vous découvrirez également notre toute dernière fonctionnalité de ML, Tealium Predict, qui ajoute des informations de machine learning à la Customer Data Plateforme (CDP) de Tealium.

    Le webinaire portera sur :

    - Quels sont les défis que les entreprises doivent relever pour résoudre l'énigme du machine Learning
    - Quelles sont les capacités clés pour obtenir une valeur réelle des projets ML
    - Les enseignements tirés du développement de produits alimentés par le ML
    - Présentation de Tealium Predict, le nouvel outil de Customer Data Plateforme de Tealium, alimenté par ML, pour notre Customer Data Plateforme
  • Have You Crossed the GDPR Finish Line? Recorded: Apr 21 2020 44 mins
    Julian Llorente, Director of Product at Tealium and Dirk Hellmann, Associated Partner Data Privacy at Future Marketing GmbH
    Going from Basics to Best Practices with Data Privacy!

    The General Data Protection Regulation (GDPR) has been the subject of many news headlines since going into enforcement in May 2018 for compliance. Even after almost two years companies are still struggling to meet GDPR requirements. More companies are either failing to meet regulatory requirements or having trouble keeping up. So how do you know when your company has crossed the proverbial "finish line" when it comes to getting your data and teams aligned for GDPR compliance?

    In this webinar, we will start from the basics of GDPR, explained in a way for all of us to understand the topic and move into key best practices that can help get your data and teams organized better meet these requirements.

    Join Julian Llorente, Director of Product at Tealium and Dirk Hellmann, Associated Partner Data Privacy Practice at Future Marketing GmbH to take a fresh look at GDPR, its components and more importantly what it all means for you and your company.

    Join the webinar to learn what GDPR is and how it applies to your organisation, as well as:

    - Online Marketing before and after GDPR
    - The importance of GDPR
    - How you can meet GDPR requirements
    - The role of a data supply chain and Consent Management in GDPR
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    Matt Parisi, Senior Product Marketing Manager and Jake Spencer, Product Marketing Manager @ Tealium
    How can retailers build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how retailers can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help retailers
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  • Cómo conocer las necesidades de tus clientes usando un CDP Recorded: Apr 7 2020 43 mins
    Carmen San Emerito, Director Sales
    La personalización omnicanal es muy potente ya que puede ayudar a crecer su negocio y aumentar sus ingresos. Pero, ¿cómo puede personalizar su marketing en cada punto de contacto con su cliente? Muchas empresas utilizan un CDP para proporcionar exactamente la experiencia que el cliente necesita en una situación específica. Usando un CDP es posible reaccionar rápidamente ante cualquier cambio en el contexto o demanda de su cliente. Pero, ¿son todos los CDP iguales?

    Únase a nuestro seminario web para aprender qué es realmente un CDP y qué valor puede añadir un CDP a su organización.


    En nuestro webinar aprenderá:

    - La importancia de un Data Foundation
    - Beneficios de un CDP
    - Ejemplos de casos de uso
  • How a CDP Can Help Financial Service Orgs in a Time of Uncertainty Recorded: Apr 1 2020 36 mins
    Heidi Bullock, CMO, and Jake Spencer, Product Marketing Manager @ Tealium
    How can banking and financial services organisations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Hear us discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this Webcast, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralised workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help
    - And much more!
  • 5 Reasons You Should Start Using a CDP Right Now (Italian) Recorded: Mar 26 2020 33 mins
    Umberto Giuliani, Director Sales
    Personalized and real-time experiences have become indispensable for today's customers. Anyone who cannot (yet) offer this to their customers will be quickly written off.

    But how do I create unique customer experiences as a company? To do this, large amounts of data have to be collected, enriched and activated. A Customer Data Platform can be the key to your success. In our session you will learn what 5 reasons there are to deal with this topic right now. We believe unified customer data is your organization’s most valuable asset and greatest competitive advantage. Learn how Tealium can help you to overcome your challenges!
  • How to get the most out of Customer Data with Machine Learning Recorded: Mar 20 2020 46 mins
    Matt Parisi, Senior Product Marketing manager and Dave Lucas, Senior Director of Product
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg! Yet, while the vast majority of companies have started ML projects, very few report much success. Why? it’s all about the data.

    Listen now as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. You’ll also hear all about our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform
  • Data Ownership, Privacy and Consumer Trust in a Golden Age Recorded: Mar 11 2020 37 mins
    David Morris, RVP Solutions Consulting, Tealium EMEA
    Regardless of your industry, customers still rightly expect to receive an excellent, joined-up customer experience. Organisations must understand how to use data to deliver an experience that delights and engages across each touch-point.

    Join David Morris, RVP Solutions Consulting at Tealium, as he takes you through everything you need to know on enabling that stand out customer experience!

    Sign up for our latest webinar to learn more:

    - Dark Data and ways to access it
    - Data privacy in regulated industries
    - A path into Machine Learning, to ensure you’re ready to stand out tomorrow
    - The importance of data ownership
  • 5 Gründe warum Sie ab sofort eine CDP nutzen sollten Recorded: Mar 11 2020 31 mins
    Ulisse Sarmiento, Director Solution Consulting
    Für die Kunden von heute sind personalisierte Erlebnisse und Echtzeit-Erfahrungen mittlerweile unverzichtbar geworden. Wer seinen Kunden das (noch) nicht bieten kann, ist schnell abgeschrieben. Aber wie erschaffe ich einzigartige Kundenerlebnisse? Dafür müssen große Datenmengen gesammelt, angereichert und nutzbar gemacht werden. Eine Customer Data Platform kann dabei der Schlüssel zum Erfolg sein. In unserem Vortrag hören Sie welche 5 Gründe es gibt, sich genau jetzt mit dem Thema auseinanderzusetzen. Lernen Sie wie Tealium Ihnen helfen kann, ab sofort das Beste aus Ihren Daten herausholen.
  • How to Get More Out of Customer Data with Machine Learning Recorded: Feb 4 2020 47 mins
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Wie Sie die 4 größten Probleme durch die MarTech-Explosion mit Daten lösen Recorded: Dec 2 2019 21 mins
    Robin Geier, Digital Strategist
    Heutige Geschäftsmodelle verändern sich durch Erfahrungen, die Kunden mit Marken machen. Diese Veränderung wird durch Daten getrieben. Erkennen Sie die Macht der Daten, um Kundenerfahrungen zu leiten und Bedürfnisse besser zu verstehen! Wir zeigen Ihnen, wie Sie die 4 größten Probleme, die aus der MarTech-Explosion resultieren mit Daten lösen können.

    Als Recap zum Rethink MarTech Summit 2019 in Hamburg finden sie hier den vollständigen Vortrag unseres Digital Strategist Robin Geier, inklusive eines interessanten Customer Journey Beispiels.
  • Why Customer Data Integration Is Key to Successful Digital Transformation Recorded: Nov 20 2019 31 mins
    Lindsay McEwan, VP and GM of EMEA at Tealium and David Reed, Knowledge and Strategy Director, Data IQ
    Digital transformation is on the mind of every business, but getting it right takes a new level of organization-wide commitment. At the core of these digital transformation projects is customer data integration, which requires total control over many data sources from creation to deployment. New research from Data iQ suggests that the foundational elements of fully integrated customer data are rare, despite the widespread commitment to optimising the end-to-end customer journey.

    In this upcoming webinar, DataIQ and Tealium will discuss new research on the state digital transformation projects today, how companies can overcome challenges with integrating customer data across the enterprise, and key recommendations for your organization to build a sound customer data strategy that can help unlock the value of the data you already own.

    You’ll also take away:

    - Insights on how key technology infrastructure, like Customer Data Platforms, can assist in initiatives for digital transformation

    - Strategies to ensure your customer data strategy scales across your enterprise

    - Steps for addressing legacy technology challenges during your digital transformation

    And so much more!
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    David Raab, Founder of the Customer Data Platform Institute and Meredith Albertson, VP Marketing, Tealium
    Today’s consumers have a plethora of touchpoints, channels, and devices available to them, creating more data than ever before. Enterprises have been acquiring a significant amount of technology in a very short time period to keep pace and while many of these solutions have proven worthy in their own right, they also add fuel to an underlying problem: customer data fragmentation.

    To solve this issue, brands are increasingly looking to Customer Data Platforms (CDPs) to help centralize customer data and make it available to all other systems. But what exactly is a CDP? What does it help solve? And what should you be considering to select the right CDP for your business?

    Register for the webinar and hear from David Raab - founder of The Customer Data Platform Institute as he provides a definitive review of Customer Data Platforms.

    Register now to learn:

    - What a Customer Data Platform (CDP) is and what it does
    - The different types of CDPs
    - Real-world use cases for Customer Data Platforms
    - What businesses should know when selecting a CDP and what to expect in the future
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  • Title: Utilising Data and Technology During a World Pandemic
  • Live at: May 7 2020 9:00 am
  • Presented by: Danny Moschke, Digital Strategist at Tealium and Simon Theakston, SVP Partnerships at Silverbullet
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