Customer Data Platforms: Choosing the Right Type For Your Customer Data Strategy
Arguably, Customer Data Platforms (CDPs) are one of the hottest technologies in the marketing technology space right now. Gartner recently released a report identifying the top four “Trends That Will Transform How Marketers Run Their Technology Ecosystems,” and CDPs were at the top of the list. But, as the report also notes, half of enterprise companies say the CDP is their CRM system. So…what's going on?
As the CDP space becomes more crowded than ever, there are lots of questions around what a CDP should do, as well as which CDP is right for each business or organisation.
Join to learn more about what is a Customer Data Platform (and what it isn't) along with:
- The why of CDP
- The state of the CDP today
- Different types of CDPs
- Which CDP is right for you?
- Which strategy (Customer data orchestration vs. campaign orchestration) will drive your CDP adoption?
RecordedMay 19 202049 mins
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Michel Juvillier, Programmatic Society; Olivier Servat, Castorama France; Christopher Broque, AB Tasty; Pierre Jouve, Tealium
Créer des expériences client personnalisées et en temps réel qui font prospérer votre entreprise
Michel Juvillier, animateur et producteur des émissions BtoB "The Programmatic Society" et "The eCommerce Society", reçoit un panel d'experts composé d’Olivier Servat de Castorama, Christopher Broque d'AB Tasty et Pierre Jouve de Tealium.
Découvrez comment surmonter les défis courants en matière de données auxquels les entreprises sont actuellement confrontées en raison de la perte des cookies tiers, des restrictions des navigateurs et des réglementations concernant la confidentialité. Nos experts examinent comment une stratégie first-party peut vous aider à construire une base solide pour répondre aux attentes des consommateurs tout en faisant prospérer votre entreprise. La personnalisation ? Ce ne sera plus un défi pour vous après avoir regardé ce panel !
Rejoignez-nous et écoutez :
- Quels sont les défis et les opportunités auxquels les entreprises seront confrontées en matière de données clients en 2021 et à l’avenir.
- Comment la mise en place d'une stratégie de données efficace basée sur les données first-party contribue à votre succès.
- Comment vous pouvez créer des expériences client personnalisées en utilisant votre actif le plus précieux : les données client.
- Pourquoi la personnalisation est essentielle pour répondre aux attentes toujours croissantes des clients.
- Quelles sont les étapes à suivre pour mettre en œuvre une Customer Data Plateforme et quels sont les obstacles auxquels il faut se préparer ?
Olivier Servat, Head of Medias, Castorama France
Christopher Broque, Responsable Business Development, AB Tasty
Pierre Jouve, VP des ventes Europe de l'Ouest, Tealium
Anna Lena Schenk, Semasio; Sascha Becker, Future Marketing GmbH; Robin Geier, Tealium
Der Verlust von Third-Party Cookies, die Einführung von iOS 14 und die daraus entstehenden Konsequenzen wurden in Webinaren und auf Panels oft beklagt. Aber ist es wirklich so schlimm? Die Experten unseres Roundtables finden das nicht – und liefern euch konkrete Ansätze und Empfehlungen, wie Ihr mit der neuen Situation umgeht. Es geht um Lösungen wie ID Resolution, Contextual und First-Party-Data. Viele Buzzwords, aber ohne Bingo und endlich mal auf den Punkt gebracht!
France Ecommerce 2021 Report in discussion - Webinar
France is a priority for ecommerce and multichannel retailers, and for brands expanding into and within Europe. It is one of the most sophisticated ecommerce markets in the world and central to the European Union.
View this webinar for exclusive insight into ecommerce activity, since the coronavirus outbreak, so retailers can clearly track how they might be affected.
With the widespread shift to online channels by customers, the pandemic catalysed the need for FSIs to digitally transform. It also acted as a much-needed reminder – one that predates the pandemic – to use technology to competitive advantage. As global economies recover in 2021, the need to meet customers shifting expectations and understanding changing behaviours will only intensify. For incumbents, in particular, how best to integrate the role of physical channels to deliver seamless omnichannel experiences?
This webinar will explore the benefits of centralising data and the role of customer data platforms (CDPs) in this regard. It will also discuss the role of CDPs in meeting upcoming challenges, such as the loss of third-party cookies and overcoming barriers to collecting first-party customer data.
Lorenz Nef, Porsche Zentrum Basel; Reto Fanger, Advokatur Fanger; Philipp Grossenbacher, zweipunkt; Robin Geier, Tealium
Key Data Challenges 2021 - So überzeugen Sie mit einer personalisierten Customer Experience trotz Datenschutz und Browser-Regulierung
Der Verlust von Third-Party Cookie Tracking und neue Browser-Regulierungen sind die zwei grossen Herausforderungen über die alle sprechen. Wie sieht es aber mit konkreten Ansätzen aus, denen wir uns stellen müssen, wenn wir weiterhin unseren Kunden eine besondere und persönliche Customer Experience in Echtzeit bieten möchten?
Hinzu kommt dass wir dank GDPR in den letzten 3 Jahren viele Erfahrungen sammeln konnten und nun auch in der Schweiz mit diesem Thema auseinander setzen müssen - ein Datenschutzgesetz welches nicht nur Schweizer Firmen betrifft - es betrifft ebenso auch Ausländische Firmen welche ihre Dienste in der Schweiz anbieten.
Drei schnelle Gründe warum Sie an diesem Webinar teilnehmen sollten:
- Offline zu Online: Welche Herausforderungen Lorenz Nef, Geschäftsführer des Porsche Zentrum Basels,
bei der Erschaffung einer personalisierten digitalen CX sieht
- GDPR & Schweizer DSG: Rückblick auf 3 Jahre GDPR und Ausblick auf das neue Schweizer
Datenschutzgesetz mit Reto Fanger, Rechtsanwalt und Gründer
- 3rd-Party Data zu 1st-Party Data: Warum Robin Geier, Lead Consultant EMEA, trotz Verlust der 3rd-Party
Cookies zuversichtlich in die Zukunft blickt und welche neuen Ansätze und Chancen er sieht.
Seien Sie Live dabei, wenn sich führende Experten zum Thema “Marketing Ansätze ohne Third Party Cookies” und “Schweizer Datenschutzgesetz” im Porsche Zentrum Basel austauschen.
Facing data protection and browser regulation Orange had to rethink their Data strategy. Simon Texier will talk about their approach and the challenges they were facing and will also point out the opportunities arising from this change.
If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’s right for you?
David Morris, Global VP Solutions Consulting, Tealium
Customer expectations have grown exponentially in recent years, CX is now more important than ever, but how can you elevate your customer experience to stand out in such a competitive landscape? The answer - connecting your customer data. Join us as we dive in on how to build out a data foundation with both client-side and server-side data collection capabilities, so you have the power to make the right choice for your data strategy and create stand-out customer experiences.
As one of the top English-language newspapers in the Gulf, Khaleej Times had a vision: to become a truly data-first organisation. However such a vision in reality is not so simple! Head of Digital, Sohail Nawaz MBA, takes us through how, whilst balancing privacy with a need to better understand customers, Khaleej Times transformed to become a data-first organisation, resulting in a 20%+ year-on-year growth of online viewers, and a 190%+ increase in online engagement in 2020.
Wojciech Zac, Aller Media, and Dennis Brorsen, Jysk Fynske Medier
How are organisations developing the people and processes around the CDP to really ensure they are getting value after such a big investment into technology?
Jysk Fynske Medier and Aller Media talk over a fireside chat around how as organisations they are managing the internal and behind the scenes operations around the CDP to be able to utilise such technology and ensure they are getting the most value from their customer data and their investment.
Siegert Dierickx, Multiminds, and Kristel De Blezer, PartenaMut
Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience in both your ‘acquisition’ and ‘retention’ strategy!
PartenaMut, one of Belgium’s largest health, medical and dental insurers, managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider. Find out how PartenaMut are leveraging a Customer Data Platform across all channels, fueling ‘remarketing’ and ‘retargeting’ campaigns, to create real-time, personalised, interactions
Bjorn Smulders, Carglass and Lindsay McEwan, Tealium
CX and the Customer Journey have always been at the forefront for the team at Carglass. Through transforming and connecting each touchpoint in the customer journey, allowed Carglass to finally work out a real-world value and attribution across channels in the 21st century with some exceptional results, but creating the best experience for their customers that they can offer is an evolution, not a one time project! Bjorn Smulders, Head of Digital Marketing and Experience at Carglass, sit’s down with Tealium’s Lindsay McEway to share how, with a high level of interaction through phone and service centres, Carglass have removed the IVR menu and are now utilising their Voicebot data to increase CX and improve personalisation in 2021 to show incredible results!
Richard Barker - South Western Railway, David Keens - Axciom and Laura McHenry - Tealium
South Western Railway are a brand new adopter of Customer Data Platform technology. Hear first hand how, in partnership with Acxiom and Tealium, they defined the key goals to get the whole project off the ground, and overcame the hurdles on the track to customer experience success!
TUI, the No.1 travel company and a longstanding Tealium customer, were rightly concerned about the imminent loss of third party cookies, given the changing landscape related to regulation, browser policies and consumer preferences, that would reduce the effectiveness and insight from their current (client side) data collection methods. They are sharing their success story on how they managed to reduce the impact of ever changing browser policies while still honouring a consumer’s consent preferences by sending the data server side.
Jesal Shah of Barclays Bank, Antonio Carballido of Santander Europe and Lindsay McEwan of Tealium
Is there the appetite from consumers for their banks – the company with more behavioural information about them than any other – to use the data they hold to inform tailored offers or communications? The answer is a massive ‘yes’!
Listen as we chat to 2 of the world's largest banking organisations, Barclays Bank and Santander Europe, on how banks have an opportunity to move from silent listeners, to engaged partners!
View this webinar as we discuss the current Nordic ecommerce markets, what makes them unique and how each of them has responded to COVID-19. We will examine the opportunities and challenges each market has faced and see who has equipped themselves the best in this ever-changing e-commerce world.
This webinar will explore the factors that affect online buying behaviour, what are the main expectations of consumers and the differences between the Nordic countries.
Wojciech Zak - Head of Data, Aller Media. Anna Kiljunen - CSM Nordics and Benelux, Tealium. Bo Sannung - CCO, Agilic
For Aller Media - the Customer is King. They wanted to put the customer at the heart of everything they did - but to do this, they needed a genuinely data-driven approach in an increasingly digital, content-first industry. By using their data to support a customer-centric strategy, they fuelled better audience engagement, experimentation and personalisation, and generated deeper insights on the business’ road map.
Hosted by Marting Schierning Wammen, Director, MarTech & Business Developments at Valtech_eCapacity, join us as we hear from Wojciech Zak, Head of Data and Analytics at Aller Media, on how, in a world with a constantly changing landscape and demanding audience base, Aller are collecting and activating their data to be 'in the moment' and keep customers and advertisers alike at the heart of what they do.
Jochen Toepfer, SVP Professional Services EMEA, Acxiom & David Morris, Regional Vice President Solutions Consulting, Tealium
Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive!
Questions to ask yourself: Is your data strategy in order, and do you have plans in place to successfully utilise your first-party data? These are questions to answer now so you are equipped to manage the journey ahead!
Join Acxiom and Tealium as we explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.
Why should I attend this webinar? To learn:
- How to survive third-party cookie loss and boost your digital marketing
- How the move away from third-party cookies could affect your media spend and ROI
- Which alternatives and actions you can take now to be prepared
Tilman Harmeling - Entrepreneur in Residence Usercentrics GmbH; Julian Llorente - Director of Product Tealium
The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just from digital-native businesses like Amazon, Netflix, and Spotify. At the same time, consumers are more conscious of their data privacy than ever. 97% of consumers are somewhat or very concerned about protecting their data. If organizations can achieve this balance of privacy and personalization, it can turn into a massive strategic advantage.
For this reason, numerous companies use tag management systems such as Tealium iQ. Such a system makes it possible to control and manage customer data and martech providers across web, mobile, and IoT-connected devices.
However, focusing only on data collection is no longer sufficient, because since May 2018, the GDPR stipulates that personal data may only be collected with the explicit consent of the user.
This is where consent management platforms come into play – CMPs make it possible to obtain and manage user consent in a GDPR-compliant manner. In this webinar, we would like to introduce you to the integration between Usercentrics and Tealium iQ with the help of a short demo. This solution reduces the manual effort immensely and reduces the risk of non-GDPR-compliant data collection and transfer to third-party providers.
Watch our webinar for an engaging discussion with some of the top minds in luxury e-commerce and discover why brands selling in this sector are seeing growth - as well as where that growth is coming from.
We’ll uncover the newest technologies in the sector that are driving growth and where the sector is headed in the coming year.
You will hear from the report’s author, as well as from luxury brands that have pioneered ecommerce in the sector, and those that have taken established brands forwards into the new world order.
Retailers will also find out more about growth vectors such as affordable luxury and mobile, sustainability and recommerce; as well as gain insight into the luxury’s response to the Covid-19 pandemic and plenty more!
Lindsay McEwan, General Manager, Tealium EMEA
Chris Griffin, CEO, Secret Sales
Ian Jindal, Founder and Editor in Chief of InternetRetailing
Paul Skeldon, M-Retailing Editor, InternetRetailing
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.
Customer Data Platforms: Choosing the Right Type For Your Customer Data StrategyKunal Badiani, Regional Director Middle East and Africa at Tealium[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]49 mins