Rapidly Maximising Media Efficiency in a Highly Competitive Market

Presented by

Danny Moschke, Pieter-Paul van der Meer & Martijn de Kruijk

About this talk

In this use-case presentation, we will review and demonstrate how to - Build an impactful and data-driven use-case in one week, - Utilise predictive modelling as a driver for media efficiency, - Take both behavioural data and business context for conversion probability, - Share a test-setup, hypothesis and technical ins and outs, - Share insights in the results and clear next steps. This presentation is for brand-side decision makers looking to get the most out of their budgets.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.