The CDP Wheel - Making Tech Work for You

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Presented by

David Raab, CDP Institute / Tim Van Den Berg, a.s.r / Martin Schierning Wammen, eCapacity / David Morris, Tealium

About this talk

The big question: You have so much customer data, how do you begin to activate it? Join this lively discussion and get real-life tips from 3 industry experts: The Brand - a.s.r. Netherlands The Partner - eCapacity The Technology Expert - CDP Institute With the explosion of data and demands for meaningful conversations, your customer expectations have increased exponentially. Stakes are higher than ever before and the pressure is on for brands to activate their greatest asset - Customer Data. Key Topics: * Fundamentals of a Customer Data Platform and what that means for your First-Party Data * The internal journey - from buy-in to data activation and making technology work for you * What, when and how to engage with Industry Partners
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.