How to WIN the Customer Experience Game

Time is ticking down to the loss of 3rd party cookies. This won’t just impact measurables like ad spend and suppression but could also cause major analytic data loss. Now is the time to act. This doesn’t just require a technology solution, but also a people and processes solution. You get the answers to both of these key questions in this virtual session.

Ci stiamo avviando verso un futuro sempre più on line: questo processo è totale e genera nel tempo ulteriori nuove informazioni. Alle informazioni certe (di utenti registrati) si aggiungono anche quelle dei navigatori che non si dichiarano, ma che comunque lasciano tracce e preferenze. Una buona tecnologia è in grado di qualificare e inserire questi “ignoti” in profili molto precisi, utili ad elaborare una relazione on line
con la controparte sempre più soddisfacente per entrambi.

Per arrivare a questo risultato, è necessaria una Base Dati specifica, la Customer Data Platform che è in grado di integrare queste informazioni provenienti anche quando di origine multicanale (PC, Mobile, App, Streaming etc.).

Attualmente sul mercato c’è molta confusione poiché molti sono convinti che soluzioni CRM o Data Warehouse siano sufficienti a raggiungere questo obiettivo, ma non lo sono poiché risolvono egregiamente altri problemi.

Quali sono le caratteristiche di una CDP? Quali differenze rispetto alle altre soluzioni? Quando è meglio una soluzione rispetto alle altre?

Questo webinar vuole fare chiarezza delineando casi pratici di applicazione e mostrando le linee generali di Audience, la soluzione Customer Data Platform di Tealium, il leader mondiale di mercato.

Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience in both your ‘acquisition’ and ‘retention’ strategy!

PartenaMut managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider.

Join Tealium, MultiMinds and PartenaMut to:

- Find out how PartenaMut are leveraging a Customer Data Platform across all channels, fueling ‘remarketing’ and ‘retargeting’ campaigns, to create real-time marketing interactions
- Hear how as an organisation PartenaMut are able to obtain a 360° view of their customer base to provide showstopping experiences at all stages of the customer journey
- See examples of how PartenaMut provides next best offers through the integration with their proprietary data lake

Panellists include:

Kristel De Blezer, Digital Expert, PartenaMut
Nico Lierman, Digital Innovation Lead, MultiMinds
Anna kiljunen, Solutions Consultant, Tealium

Comment garantir un avantage concurrentiel en offrant une expérience client différenciante dans votre stratégie «d’acquisition» et de «rétention»?

PartenaMut, y est parvenu en retenant des metrics telles que le «retour sur l’expérience» mais aussi le «retour sur investissement», qui lui ont rapidement permis de se positionner en tant que l’un des principaux fournisseurs d’assurance maladie en Belgique.

Le 10 novembre à 11h, rejoignez Tealium, MultiMinds et PartenaMut pour:

- Découvrez comment PartenaMut exploite une plate-forme de données client sur tous les canaux, alimentant des campagnes de «remarketing» et de «reciblage», pour créer des interactions en temps réel

- Découvrez comment, en tant qu'organisation, PartenaMut est capable d'obtenir une vue à 360 ° de ses adhérents pour offrir des expériences personnalisée à toutes les étapes du parcours client

- Voir des cas d’usage mis en oeuvre par PartenaMut pour fournir les meilleures offres en capitalisant sur la CDP Tealium ainsi que leur datalake propriétaire

Participants:
Kristel De Blezer, Digital Expert, PartenaMut
Nico Lierman, Digital Innovation Lead, MultiMinds
Pascal Morvan, Sales Engineer, Tealium

Au sujet de l’événement:

Michel Juvillier, animateur/producteur des émissions BtoB "The Programmatic Society" et de "The eCommerce Society", interrogera un panel d'experts composé d’ Olivier Servat, de Castorama et Pascal Morvan de Tealium, afin de découvrir en quoi la donnée client est en train de devenir le socle des stratégies d’achat plurimédia et non plus seulement le carburant des stratégies de communication digitales.

Parmi les questions:
- Comment assurer la connexion de la data client (identifiée) à la data média ( anonymisée) ?
- En quoi l’exploitation de la data, comme socle de la stratégie plurimédia, influe les organisations chez les annonceurs comme chez les médias ?
- Les médias étant de plus en jugés sur la performance, comment le concept d’attribution, cher au Digital, pourrait s’adapter aux médias offline ?
- Comment exploiter les données client dans une stratégie média, à l’ère du cookieless et de RGPD ?

Panélistes:
Olivier Servat, Senior Media Manager, Castorama
Pascal Morvan, Senior Sales Engineer, Tealium

El potencial del aprendizaje automático (ML) es enorme. Si bien la gran mayoría de las empresas han comenzado proyectos de ML, muy pocas han tenido mucho éxito. ¿Por qué?

Se trata de los datos. Es fácil caer en el hechizo de la tecnología que promete resolver todos los desafíos de su negocio, pero obtener resultados es difícil si la información del cliente está dispersa en todos los sistemas y canales.

Entonces, ¿cómo pueden las empresas usar ML con sus datos de clientes para ofrecer experiencias de clientes más efectivas e identificar nuevos modelos de comportamiento?

En este webinar aprenderás:

- Los retos que tienen las compañías para tener éxito en un proyecto de ML
- Cómo ML y sus soluciones Adtech y Martech existentes deben trabajar juntas
- Impacto de crear experiencias de clientes más efectivas con ML
- El ML para marketers: creación de modelos en 5 clicks y casos de uso

¡Reserva tu asiento ahora!

Many retail and ecommerce businesses may currently find themselves far from the forefront of their usual target market’s mind and priority list. This can be the ideal time to reevaluate how best to interact with customers and prospects, and ensure your messaging is timely, personalised and engaging.
This ecommerce-focused session will offer practical steps to help you keep customers and prospects engaged until they are ready to spend again. Join this fireside chat and practical demo, where our experts focus on;
How clean and correlated data can be captured from all data sources, thereby creating high value and low value segments for activation across various systems via cross-channel engagement,
How the right tech can help you to deliver 1:1 personalised interactions via push notifications, in-app recommendations, emails and other retargeting channels with AI-powered automation,
How online and offline data can be stored and activated
How a user can select a set of attributes and reach those that have and haven’t shopped online previously.

Third-party cookies are critical to digital advertising, yet as Google Chrome plans to phase them out by 2022. Critical digital advertising and attribution functionality are at risk.

Is your team prepared? Is your data collection strategy in order? Do you have plans in place to move successfully from third party to first party data? These are all questions marketers should be asking themselves now to be equipped to manage the journey ahead!

David Morris, Senior VP of Solutions Consulting in Europe, shares fundamental insights on how to ensure you are turning the cookie apocalypse into a strategic advantage. Join us and hear:

> How the ‘Cookie’ crumbled and what that really means for your organisation
> How brands can equip their internal teams to manage the upcoming change
> Tools that enable brands to become browser independent
> Tips to understand how best to acquire, store and use your data

Register now to save your seat!

les third party cookies sont essentiels à la publicité numérique, mais Google Chrome prévoit de les éliminer d'ici 2022. Les fonctionnalités critiques de publicité numérique et d'attribution sont menacées.

Votre équipe est-elle préparée ? Votre stratégie de collecte de données est-elle en place? Avez-vous des plans pour passer avec succès des données third party aux données first party ? Ce sont toutes des questions que les spécialistes du marketing devraient se poser maintenant pour être équipés pour gérer le futur !

Pascal Morvan, Senior Sales Engineer chez Tealium, partage des informations fondamentales sur la façon de vous assurer que vous transformez l'apocalypse des cookies en un avantage stratégique. Rejoignez-nous et écoutez:

> Comment le "cookie" s'est effondré et ce que cela signifie vraiment pour votre organisation
> Comment les marques peuvent équiper leurs équipes internes pour gérer le changement à venir
> Des outils qui permettent aux marques de devenir indépendantes du navigateur
> Conseils pour comprendre comment acquérir, stocker et utiliser au mieux vos données

Enregistrez-vous maintenant pour y participer

In this panel we will take a look at how companies tackle the current challenges and drive growth in times of change. In this panel you'll hear our experts talk about getting ready for the future.

Join this lively discussion and get real-life tips from 5 industry experts:
Adam Salem, Corporate Ecommerce Manager at DUR Hospitality
Alastair Sheriffs, VP Growth at Property Finder
Cristian Ciccioli, Head of Business Technology at Abbott Nutrition
Sohail Nawaz MBE, Head of Digital at Khaleej Times
Kunal Badiani, Regional Director at Tealium

Key Topics:
- How to look for and identify new opportunities while audience behavior is changing
- How to have a relevant message that resonates with customers as we move out of these unprecedented times
- The best ways to leverage customer data to differentiate yourself and bounce back stronger from these uncertain times
- The role of technology and partners to gear up for the future
- And much more!

Register now to save your seat.

CCPA and GDPR are now our permanent companions. However, many companies are still unsure how - or even if - the laws affect them.

In this Masterclass we want to clear up prejudices and show if GDPR and CCPA are relevant for you and what needs to be considered.

Join to learn how brands should be thinking about consent management in the changing data privacy landscape.

You'll also learn in this webinar:

- Key differences between GDPR and CCPA
- The importance of automating parts of your customer data governance
- Legal and technological considerations for both laws
- The importance of consent

And so much more! We hope to see you there.

About this webinar
In this use-case based presentation and discussion, Tealium and Zweipunkt will break down and analyse a project model built for their work with Zurich Insurances Switzerland.

We'll look at
- the challenges Zurich Insurances Switzerland faced,
- how the use case around a single source of truth for ecommerce reporting was shaped,
- what Data Quality is, its importance and how it can be defined and measured,
- how Zurich Insurances Switzerland achieved the defined goal,
- how this approach and learnings can be used in various industries.

The big question: You have so much customer data, how do you begin to activate it?

Join this lively discussion and get real-life tips from 3 industry experts:

The Brand - a.s.r. Netherlands
The Partner - eCapacity
The Technology Expert - CDP Institute

With the explosion of data and demands for meaningful conversations, your customer expectations have increased exponentially. Stakes are higher than ever before and the pressure is on for brands to activate their greatest asset - Customer Data.

Key Topics:

* Fundamentals of a Customer Data Platform and what that means for your First-Party Data
* The internal journey - from buy-in to data activation and making technology work for you
* What, when and how to engage with Industry Partners

Arguably, Customer Data Platforms (CDPs) are one of the hottest technologies in the marketing technology space right now. Gartner recently released a report identifying the top four “Trends That Will Transform How Marketers Run Their Technology Ecosystems,” and CDPs were at the top of the list. But, as the report also notes, half of enterprise companies say the CDP is their CRM system. So…what's going on?

As the CDP space becomes more crowded than ever, there are lots of questions around what a CDP should do, as well as which CDP is right for each business or organisation.

Join to learn more about what is a Customer Data Platform (and what it isn't) along with:

- The why of CDP

- The state of the CDP today

- Different types of CDPs

- Which CDP is right for you?

- Which strategy (Customer data orchestration vs. campaign orchestration) will drive your CDP adoption?

In this use-case presentation, we will review and demonstrate how to
- Build an impactful and data-driven use-case in one week,
- Utilise predictive modelling as a driver for media efficiency,
- Take both behavioural data and business context for conversion probability,
- Share a test-setup, hypothesis and technical ins and outs,
- Share insights in the results and clear next steps.
This presentation is for brand-side decision makers looking to get the most out of their budgets.

Experts from Tealium and Silverbullet aim to drive the conversation on how brands can better utilise their data during the world’s pandemic crisis.

The duo will provide specialist advice across the data-driven marketing landscape, delving into topics that span from the voice of the CMO, the future of a ‘cookieless’ world, and what it means to have a data-centric strategy during uncertain times. This exclusive ‘one-off’ webinar will focus on reimagining the nuts and bolts of your digital transformation.

What will you learn during this session?
- Gain tips on the immediate challenge, to get through the pandemic
- Understand the importance of a data strategy - in a cookieless world
- How to hit the ground running, when ‘normality’ resumes

As the explosion of data and the demands for meaningful conversations in today's environment evolves, so do customer expectations. Customers want to feel that organisations are listening to their wants and needs and talking to them about the things they care about, not simply being one of a multitude in a mass email send.

With the average person consuming 11.4 pieces of content before even making a purchase decision, the ability to differentiate for modern brands comes down to tailoring the customer experience out of a unified Customer Data Strategy.

Over a thought-provoking discussion hosted by Tealium RVP David Morris, hear our ‘Virtual Series Expert’, Frans Melenhorst, founder of Clear Value, share his insight and expertise on how best to navigate the Customer Data Platform. Frans will discuss how a CDP can bring value to each team and business unit, with a goal to drive experiences which excite and delight your customers.

Over this expert session you will also learn:

- Tips for gaining CDP success across business units
- Ways to navigate key data challenges facing the industry today
- Steps to creating effective personalised experiences
- Ways to define and better understand your business requirements

Q&A to follow

Das Versprechen von Machine Learning ist enorm. Wir alle haben in unserem Alltag bereits davon profitiert, sei es eine Song-Empfehlung oder so ein selbstfahrendes Auto. Und das ist nur die Spitze des Eisbergs.

Während die überwiegende Mehrheit der Unternehmen Machine-Learning-Projekte gestartet hat, berichten nur sehr wenige von großen Erfolgen. Doch warum ist das so? Erforschen Sie mit uns die Herausforderungen, die Unternehmen lösen müssen, um das Versprechen von Machine Learning zu verwirklichen. Wir zeigen außerdem wie Unternehmen es nutzen können, um außerordentliche Kundenerlebnisse zu erzielen.

Im Webinar lernen Sie:

- Welche Herausforderungen Sie lösen müssen, um maschinelles Lernen erfolgreich einzusetzen
- Wie Sie einen echten Nutzen aus Ihrem Machine-Learning-Projekten ziehen
- Welchen Mehrwert Sie Ihren Kunden mit dem Einsatz von Machine Learning bringen

In 2017 Australian television network Network Ten, with no data strategy and no in-house data team gave themselves 18 months to drive and implement thirteen new customer-centric business strategies. One problem - how does an organisation kick-off data-led strategies with no team to activate them?

It all started with ‘skunkworks’

Josh Slighting, Head of Data and Digital Audience for Network Ten joins us live on the 28th April at 10:00AM GMT, to share how this leading Australian Television Network, transformed with data as a whole-of-business capability to capture total audience, power creative decisions, deliver increased personalisation, and segment and deliver to advertisers.

During this session you will hear:

- How Network Ten are utilising a Customer Data Platform to allow them to recognise people and not just devices in their engagement strategies
- How Network Ten are able to accelerate automation & run deep analysis of their audience base with clean, correlated data
- How Network Ten are successfully delivering a personalised user experience across all platforms
- And much more!