How to WIN the Customer Experience Game

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Presented by

Tealium, Multiminds and PartenaMut

About this talk

Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience in both your ‘acquisition’ and ‘retention’ strategy! PartenaMut managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider. Join Tealium, MultiMinds and PartenaMut to: - Find out how PartenaMut are leveraging a Customer Data Platform across all channels, fueling ‘remarketing’ and ‘retargeting’ campaigns, to create real-time marketing interactions - Hear how as an organisation PartenaMut are able to obtain a 360° view of their customer base to provide showstopping experiences at all stages of the customer journey - See examples of how PartenaMut provides next best offers through the integration with their proprietary data lake Panellists include: Kristel De Blezer, Digital Expert, PartenaMut Nico Lierman, Digital Innovation Lead, MultiMinds Anna kiljunen, Solutions Consultant, Tealium
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.