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How to WIN the Customer Experience Game

Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience in both your ‘acquisition’ and ‘retention’ strategy!

PartenaMut managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider.

Join Tealium, MultiMinds and PartenaMut to:

- Find out how PartenaMut are leveraging a Customer Data Platform across all channels, fueling ‘remarketing’ and ‘retargeting’ campaigns, to create real-time marketing interactions
- Hear how as an organisation PartenaMut are able to obtain a 360° view of their customer base to provide showstopping experiences at all stages of the customer journey
- See examples of how PartenaMut provides next best offers through the integration with their proprietary data lake

Panellists include:

Kristel De Blezer, Digital Expert, PartenaMut
Nico Lierman, Digital Innovation Lead, MultiMinds
Anna kiljunen, Solutions Consultant, Tealium
Recorded Nov 10 2020 47 mins
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Presented by
Tealium, Multiminds and PartenaMut
Presentation preview: How to WIN the Customer Experience Game

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  • Key Data Challenges 2021 Jun 1 2021 7:00 am UTC 60 mins
    Lorenz Nef, Porsche Zentrum Basel; Reto Fanger, Advokatur Fanger; Philipp Grossenbacher, zweipunkt; Robin Geier, Tealium
    Key Data Challenges 2021 - So überzeugen Sie mit einer personalisierten Customer Experience trotz Datenschutz und Browser-Regulierung

    Der Verlust von Third-Party Cookie Tracking und neue Browser-Regulierungen sind die zwei grossen Herausforderungen über die alle sprechen. Wie sieht es aber mit konkreten Ansätzen aus, denen wir uns stellen müssen, wenn wir weiterhin unseren Kunden eine besondere und persönliche Customer Experience in Echtzeit bieten möchten?

    Hinzu kommt dass wir dank GDPR in den letzten 3 Jahren viele Erfahrungen sammeln konnten und nun auch in der Schweiz mit diesem Thema auseinander setzen müssen - ein Datenschutzgesetz welches nicht nur Schweizer Firmen betrifft - es betrifft ebenso auch Ausländische Firmen welche ihre Dienste in der Schweiz anbieten.

    Drei schnelle Gründe warum Sie an diesem Webinar teilnehmen sollten:
    - Offline zu Online: Welche Herausforderungen Lorenz Nef, Geschäftsführer des Porsche Zentrum Basels,
    bei der Erschaffung einer personalisierten digitalen CX sieht
    - GDPR & Schweizer DSG: Rückblick auf 3 Jahre GDPR und Ausblick auf das neue Schweizer
    Datenschutzgesetz mit Reto Fanger, Rechtsanwalt und Gründer
    - 3rd-Party Data zu 1st-Party Data: Warum Robin Geier, Lead Consultant EMEA, trotz Verlust der 3rd-Party
    Cookies zuversichtlich in die Zukunft blickt und welche neuen Ansätze und Chancen er sieht.

    Seien Sie Live dabei, wenn sich führende Experten zum Thema “Marketing Ansätze ohne Third Party Cookies” und “Schweizer Datenschutzgesetz” im Porsche Zentrum Basel austauschen.

    Jetzt anmelden und Ihren Platz sichern!
  • Nordics Ecommerce 2021 Country Report in discussion - Webinar Recorded: May 13 2021 46 mins
    Internet Retaling, Tealium and Amplience
    View this webinar as we discuss the current Nordic ecommerce markets, what makes them unique and how each of them has responded to COVID-19. We will examine the opportunities and challenges each market has faced and see who has equipped themselves the best in this ever-changing e-commerce world.

    This webinar will explore the factors that affect online buying behaviour, what are the main expectations of consumers and the differences between the Nordic countries.
  • In the Moment Customer Experience with Aller Media Recorded: Apr 22 2021 60 mins
    Wojciech Zak - Head of Data, Aller Media. Anna Kiljunen - CSM Nordics and Benelux, Tealium. Bo Sannung - CCO, Agilic
    For Aller Media - the Customer is King. They wanted to put the customer at the heart of everything they did - but to do this, they needed a genuinely data-driven approach in an increasingly digital, content-first industry. By using their data to support a customer-centric strategy, they fuelled better audience engagement, experimentation and personalisation, and generated deeper insights on the business’ road map.

    Hosted by Marting Schierning Wammen, Director, MarTech & Business Developments at Valtech_eCapacity, join us as we hear from Wojciech Zak, Head of Data and Analytics at Aller Media, on how, in a world with a constantly changing landscape and demanding audience base, Aller are collecting and activating their data to be 'in the moment' and keep customers and advertisers alike at the heart of what they do.
  • That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie Recorded: Mar 24 2021 61 mins
    Jochen Toepfer, SVP Professional Services EMEA, Acxiom & David Morris, Regional Vice President Solutions Consulting, Tealium
    Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive!

    Questions to ask yourself: Is your data strategy in order, and do you have plans in place to successfully utilise your first-party data? These are questions to answer now so you are equipped to manage the journey ahead!

    Join Acxiom and Tealium as we explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.

    Why should I attend this webinar? To learn:
    - How to survive third-party cookie loss and boost your digital marketing
    - How the move away from third-party cookies could affect your media spend and ROI
    - Which alternatives and actions you can take now to be prepared
  • Data Management, Marketing & Compliance–The new supreme discipline for Marketers Recorded: Feb 25 2021 44 mins
    Tilman Harmeling - Entrepreneur in Residence Usercentrics GmbH; Julian Llorente - Director of Product Tealium
    The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just from digital-native businesses like Amazon, Netflix, and Spotify. At the same time, consumers are more conscious of their data privacy than ever. 97% of consumers are somewhat or very concerned about protecting their data. If organizations can achieve this balance of privacy and personalization, it can turn into a massive strategic advantage.

    For this reason, numerous companies use tag management systems such as Tealium iQ. Such a system makes it possible to control and manage customer data and martech providers across web, mobile, and IoT-connected devices.

    However, focusing only on data collection is no longer sufficient, because since May 2018, the GDPR stipulates that personal data may only be collected with the explicit consent of the user.

    This is where consent management platforms come into play – CMPs make it possible to obtain and manage user consent in a GDPR-compliant manner. In this webinar, we would like to introduce you to the integration between Usercentrics and Tealium iQ with the help of a short demo. This solution reduces the manual effort immensely and reduces the risk of non-GDPR-compliant data collection and transfer to third-party providers.
  • Luxury Sector Report 2021 in discussion - Webinar Recorded: Feb 24 2021 54 mins
    Tealium, Internet Retailing and Secret Sales
    Watch our webinar for an engaging discussion with some of the top minds in luxury e-commerce and discover why brands selling in this sector are seeing growth - as well as where that growth is coming from.
    We’ll uncover the newest technologies in the sector that are driving growth and where the sector is headed in the coming year.

    You will hear from the report’s author, as well as from luxury brands that have pioneered ecommerce in the sector, and those that have taken established brands forwards into the new world order.

    Retailers will also find out more about growth vectors such as affordable luxury and mobile, sustainability and recommerce; as well as gain insight into the luxury’s response to the Covid-19 pandemic and plenty more!

    Speakers:

    Lindsay McEwan, General Manager, Tealium EMEA
    Chris Griffin, CEO, Secret Sales
    Ian Jindal, Founder and Editor in Chief of InternetRetailing
    Paul Skeldon, M-Retailing Editor, InternetRetailing
  • Data Management, Marketing und Compliance-Die neue Königsdisziplin für Marketer Recorded: Feb 23 2021 63 mins
    Hanna Waldenmaier, Vice President Global Partnerships, Usercentrics & Julian Llorente, Director Product, Tealium
    Daten sind das neue Gold – diese Aussage hat wohl jeder Marketer schon einmal gehört. Denn heutzutage stehen Daten mehr denn je im Fokus der Marketingstrategie eines jeden Marketers. Die Qualität und die Übermittlung von Daten an Drittanbieter ist dabei der Schlüssel zum Erfolg.

    Zahlreiche Unternehmen verwenden aus diesem Grund Tag Management Systeme wie beispielsweise Tealium iQ. Ein solches System ermöglicht es, Kundendaten und Martech-Anbieter über Web-, Mobile-, und IoT-verbundene Geräte zu steuern und zu verwalten.

    Allerdings: Sich nur auf die Erfassung der Daten zu fokussieren ist nicht mehr ausreichend, denn seit Mai 2018 schreibt die DSGVO vor, dass personenbezogene Daten nur mit expliziter Einwilligung des Nutzers erhoben werden dürfen.

    Hier kommen Consent Management Plattformen ins Spiel. Denn CMPs ermöglichen es die Einwilligung der Nutzer DSGVO-konform einzuholen und zu verwalten. In diesem Webinar möchten wir Ihnen mit Hilfe einer kurzen Demo die Integration zwischen Usercentrics und Tealium iQ vorstellen. Mit dieser Lösung reduziert sich der manuelle Aufwand immens und reduziert das Risiko der nicht DSGVO-konformen Datenerfassung und Übermittlung an Drittanbieter.
  • Acquisition client à l'ère du "Cookieless" chez Orange Recorded: Jan 21 2021 60 mins
    Michel Juvillier, Jérémy Choux, Tristan Lenoir, Pascal Morvan
    Michel Juvillier, animateur et producteur des émissions BtoB "The Programmatic Society" et de "The eCommerce Society", interrogera un panel d'experts composé de Jérémy Choux et Tristan Lenoir d’Orange ainsi que Pascal Morvan de Tealium.

    Découvrez en quoi la stratégie d’acquisition client doit se réinventer à l’ère de la fin des cookies third party face aux nouvelles exigences réglementaires mais également face aux attentes des consommateurs quant à la protection de leurs données privées.

    Rejoignez-nous et écoutez :
    Comment mettre en place une organisation efficace au service de la stratégie d’acquisition client ?
    Quels sont les outils qui facilitent la dimension opérationnelle de l’acquisition client ?
    Comment exploiter les données client dans une stratégie d’acquisition dans le cadre des nouvelles directives de la CNIL ?

    Panélistes :
    - Jérémy Choux, Chef de projet data, Orange
    - Tristan Lenoir, Chef de projet data, Orange
    - Pascal Morvan, Senior Sales Engineer, Tealium

    Enregistrez-vous maintenant pour y participer
  • Surviving the Cookie Apocalypse - Festive Fireside Chat Recorded: Dec 10 2020 60 mins
    David Ellis, Station10 & David Nisbet, Tealium
    Time is ticking down to the loss of 3rd party cookies. This won’t just impact measurables like ad spend and suppression but could also cause major analytic data loss. Now is the time to act. This doesn’t just require a technology solution, but also a people and processes solution. You get the answers to both of these key questions in this virtual session.
  • CDP - Soluzioni in tempo reale per la nuova Customer Experience Recorded: Nov 25 2020 42 mins
    Umberto Giuliani (Country Manager Tealium Italia) & Renato Comes (Responsabile vendite e Marketing TecnetDati)
    Ci stiamo avviando verso un futuro sempre più on line: questo processo è totale e genera nel tempo ulteriori nuove informazioni. Alle informazioni certe (di utenti registrati) si aggiungono anche quelle dei navigatori che non si dichiarano, ma che comunque lasciano tracce e preferenze. Una buona tecnologia è in grado di qualificare e inserire questi “ignoti” in profili molto precisi, utili ad elaborare una relazione on line
    con la controparte sempre più soddisfacente per entrambi.

    Per arrivare a questo risultato, è necessaria una Base Dati specifica, la Customer Data Platform che è in grado di integrare queste informazioni provenienti anche quando di origine multicanale (PC, Mobile, App, Streaming etc.).

    Attualmente sul mercato c’è molta confusione poiché molti sono convinti che soluzioni CRM o Data Warehouse siano sufficienti a raggiungere questo obiettivo, ma non lo sono poiché risolvono egregiamente altri problemi.

    Quali sono le caratteristiche di una CDP? Quali differenze rispetto alle altre soluzioni? Quando è meglio una soluzione rispetto alle altre?

    Questo webinar vuole fare chiarezza delineando casi pratici di applicazione e mostrando le linee generali di Audience, la soluzione Customer Data Platform di Tealium, il leader mondiale di mercato.
  • How to WIN the Customer Experience Game Recorded: Nov 10 2020 47 mins
    Tealium, Multiminds and PartenaMut
    Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience in both your ‘acquisition’ and ‘retention’ strategy!

    PartenaMut managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider.

    Join Tealium, MultiMinds and PartenaMut to:

    - Find out how PartenaMut are leveraging a Customer Data Platform across all channels, fueling ‘remarketing’ and ‘retargeting’ campaigns, to create real-time marketing interactions
    - Hear how as an organisation PartenaMut are able to obtain a 360° view of their customer base to provide showstopping experiences at all stages of the customer journey
    - See examples of how PartenaMut provides next best offers through the integration with their proprietary data lake

    Panellists include:

    Kristel De Blezer, Digital Expert, PartenaMut
    Nico Lierman, Digital Innovation Lead, MultiMinds
    Anna kiljunen, Solutions Consultant, Tealium
  • Comment GAGNER le jeu de l'expérience client Recorded: Nov 10 2020 30 mins
    Tealium, Multiminds and PartenaMut
    Comment garantir un avantage concurrentiel en offrant une expérience client différenciante dans votre stratégie «d’acquisition» et de «rétention»?

    PartenaMut, y est parvenu en retenant des metrics telles que le «retour sur l’expérience» mais aussi le «retour sur investissement», qui lui ont rapidement permis de se positionner en tant que l’un des principaux fournisseurs d’assurance maladie en Belgique.

    Le 10 novembre à 11h, rejoignez Tealium, MultiMinds et PartenaMut pour:

    - Découvrez comment PartenaMut exploite une plate-forme de données client sur tous les canaux, alimentant des campagnes de «remarketing» et de «reciblage», pour créer des interactions en temps réel

    - Découvrez comment, en tant qu'organisation, PartenaMut est capable d'obtenir une vue à 360 ° de ses adhérents pour offrir des expériences personnalisée à toutes les étapes du parcours client

    - Voir des cas d’usage mis en oeuvre par PartenaMut pour fournir les meilleures offres en capitalisant sur la CDP Tealium ainsi que leur datalake propriétaire

    Participants:
    Kristel De Blezer, Digital Expert, PartenaMut
    Nico Lierman, Digital Innovation Lead, MultiMinds
    Pascal Morvan, Sales Engineer, Tealium
  • La Data client: clef des futures stratégies plurimédia Recorded: Oct 13 2020 66 mins
    Michel Juviller, Founder, The Programmatic Society and The eCommerce Society
    Au sujet de l’événement:

    Michel Juvillier, animateur/producteur des émissions BtoB "The Programmatic Society" et de "The eCommerce Society", interrogera un panel d'experts composé d’ Olivier Servat, de Castorama et Pascal Morvan de Tealium, afin de découvrir en quoi la donnée client est en train de devenir le socle des stratégies d’achat plurimédia et non plus seulement le carburant des stratégies de communication digitales.

    Parmi les questions:
    - Comment assurer la connexion de la data client (identifiée) à la data média ( anonymisée) ?
    - En quoi l’exploitation de la data, comme socle de la stratégie plurimédia, influe les organisations chez les annonceurs comme chez les médias ?
    - Les médias étant de plus en jugés sur la performance, comment le concept d’attribution, cher au Digital, pourrait s’adapter aux médias offline ?
    - Comment exploiter les données client dans une stratégie média, à l’ère du cookieless et de RGPD ?

    Panélistes:
    Olivier Servat, Senior Media Manager, Castorama
    Pascal Morvan, Senior Sales Engineer, Tealium
  • Cómo crear experiencias de cliente más eficaces con ML en 5 clicks Recorded: Sep 22 2020 48 mins
    Carmen San Emeterio, Director Spain & Portugal y Ulisse Sarmiento, Director Solution Consulting
    El potencial del aprendizaje automático (ML) es enorme. Si bien la gran mayoría de las empresas han comenzado proyectos de ML, muy pocas han tenido mucho éxito. ¿Por qué?

    Se trata de los datos. Es fácil caer en el hechizo de la tecnología que promete resolver todos los desafíos de su negocio, pero obtener resultados es difícil si la información del cliente está dispersa en todos los sistemas y canales.

    Entonces, ¿cómo pueden las empresas usar ML con sus datos de clientes para ofrecer experiencias de clientes más efectivas e identificar nuevos modelos de comportamiento?

    En este webinar aprenderás:

    - Los retos que tienen las compañías para tener éxito en un proyecto de ML
    - Cómo ML y sus soluciones Adtech y Martech existentes deben trabajar juntas
    - Impacto de crear experiencias de clientes más efectivas con ML
    - El ML para marketers: creación de modelos en 5 clicks y casos de uso

    ¡Reserva tu asiento ahora!
  • How to Use Customer Data to Acquire and Retain Retail Business Recorded: Sep 9 2020 44 mins
    Krishna Kopalle, Rezultize, Kunal Sharma, MoEngage, Ulisse Sarmiento, Tealium
    Many retail and ecommerce businesses may currently find themselves far from the forefront of their usual target market’s mind and priority list. This can be the ideal time to reevaluate how best to interact with customers and prospects, and ensure your messaging is timely, personalised and engaging.
    This ecommerce-focused session will offer practical steps to help you keep customers and prospects engaged until they are ready to spend again. Join this fireside chat and practical demo, where our experts focus on;
    How clean and correlated data can be captured from all data sources, thereby creating high value and low value segments for activation across various systems via cross-channel engagement,
    How the right tech can help you to deliver 1:1 personalised interactions via push notifications, in-app recommendations, emails and other retargeting channels with AI-powered automation,
    How online and offline data can be stored and activated
    How a user can select a set of attributes and reach those that have and haven’t shopped online previously.
  • How the 'Cookie' crumbled - preparing you for a time without cookies Recorded: Sep 3 2020 45 mins
    David Morris, VP Solutions Consulting, Tealium EMEA
    Third-party cookies are critical to digital advertising, yet as Google Chrome plans to phase them out by 2022. Critical digital advertising and attribution functionality are at risk.

    Is your team prepared? Is your data collection strategy in order? Do you have plans in place to move successfully from third party to first party data? These are all questions marketers should be asking themselves now to be equipped to manage the journey ahead!

    David Morris, Senior VP of Solutions Consulting in Europe, shares fundamental insights on how to ensure you are turning the cookie apocalypse into a strategic advantage. Join us and hear:

    > How the ‘Cookie’ crumbled and what that really means for your organisation
    > How brands can equip their internal teams to manage the upcoming change
    > Tools that enable brands to become browser independent
    > Tips to understand how best to acquire, store and use your data

    Register now to save your seat!
  • Comment le ‘Cookie’ s’est émietté, Préparez vous pour une période sans Cookies Recorded: Sep 2 2020 49 mins
    Pascal Morvan, Senior Sales Engineer chez Tealium
    les third party cookies sont essentiels à la publicité numérique, mais Google Chrome prévoit de les éliminer d'ici 2022. Les fonctionnalités critiques de publicité numérique et d'attribution sont menacées.

    Votre équipe est-elle préparée ? Votre stratégie de collecte de données est-elle en place? Avez-vous des plans pour passer avec succès des données third party aux données first party ? Ce sont toutes des questions que les spécialistes du marketing devraient se poser maintenant pour être équipés pour gérer le futur !

    Pascal Morvan, Senior Sales Engineer chez Tealium, partage des informations fondamentales sur la façon de vous assurer que vous transformez l'apocalypse des cookies en un avantage stratégique. Rejoignez-nous et écoutez:

    > Comment le "cookie" s'est effondré et ce que cela signifie vraiment pour votre organisation
    > Comment les marques peuvent équiper leurs équipes internes pour gérer le changement à venir
    > Des outils qui permettent aux marques de devenir indépendantes du navigateur
    > Conseils pour comprendre comment acquérir, stocker et utiliser au mieux vos données

    Enregistrez-vous maintenant pour y participer
  • How 4 Companies Use Data to Tackle the Current Situation Recorded: Aug 19 2020 48 mins
    Kunal Badiani, Adam Salem, Alastair Sheriffs, Cristian Ciccioli, Sohail Nawaz MBE
    In this panel we will take a look at how companies tackle the current challenges and drive growth in times of change. In this panel you'll hear our experts talk about getting ready for the future.

    Join this lively discussion and get real-life tips from 5 industry experts:
    Adam Salem, Corporate Ecommerce Manager at DUR Hospitality
    Alastair Sheriffs, VP Growth at Property Finder
    Cristian Ciccioli, Head of Business Technology at Abbott Nutrition
    Sohail Nawaz MBE, Head of Digital at Khaleej Times
    Kunal Badiani, Regional Director at Tealium

    Key Topics:
    - How to look for and identify new opportunities while audience behavior is changing
    - How to have a relevant message that resonates with customers as we move out of these unprecedented times
    - The best ways to leverage customer data to differentiate yourself and bounce back stronger from these uncertain times
    - The role of technology and partners to gear up for the future
    - And much more!

    Register now to save your seat.
  • Why You Shouldn't Ignore CCPA, Key Differences to GDPR and How to Comply With It Recorded: Jul 7 2020 44 mins
    Julian Llorente, Director Product & Maltie Maraj, Senior Counsel
    CCPA and GDPR are now our permanent companions. However, many companies are still unsure how - or even if - the laws affect them.

    In this Masterclass we want to clear up prejudices and show if GDPR and CCPA are relevant for you and what needs to be considered.

    Join to learn how brands should be thinking about consent management in the changing data privacy landscape.

    You'll also learn in this webinar:

    - Key differences between GDPR and CCPA
    - The importance of automating parts of your customer data governance
    - Legal and technological considerations for both laws
    - The importance of consent

    And so much more! We hope to see you there.
  • The Importance of Data Quality in a Data Driven E-Commerce Use Case Recorded: Jun 29 2020 45 mins
    Marco Roccioletti, Data & Analytics Director, Zweipunkt & Timothy Stadie, Solutions Consultant, Tealium
    About this webinar
    In this use-case based presentation and discussion, Tealium and Zweipunkt will break down and analyse a project model built for their work with Zurich Insurances Switzerland.

    We'll look at
    - the challenges Zurich Insurances Switzerland faced,
    - how the use case around a single source of truth for ecommerce reporting was shaped,
    - what Data Quality is, its importance and how it can be defined and measured,
    - how Zurich Insurances Switzerland achieved the defined goal,
    - how this approach and learnings can be used in various industries.
Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Live at: Nov 10 2020 2:00 pm
  • Presented by: Tealium, Multiminds and PartenaMut
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