Surviving the Cookie Apocalypse - Festive Fireside Chat

Presented by

David Ellis, Station10 & David Nisbet, Tealium

About this talk

Time is ticking down to the loss of 3rd party cookies. This won’t just impact measurables like ad spend and suppression but could also cause major analytic data loss. Now is the time to act. This doesn’t just require a technology solution, but also a people and processes solution. You get the answers to both of these key questions in this virtual session.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.