Name: That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie
Start: 2021-03-24T13:00:00Z
End: 2021-03-24T13:01:00.000Z
Location: BrightTALK
Rating: 4.5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

On the brink of Google's latest third-party cookie news, Tealium and Zion & Zion come together for this special last session of our Data Summer Camp series discussing what this means for the future of martech. 

We will dive into:
- The history of cookie blocking
- What this means for the industry
- The dangers of over-relying on third-party cookies
- Why zero- and first-party data reign supreme

Data Summer Camp #6: That’s How the Cookie Crumbles - What’s Next Following Google’s Latest News

Discover in this session how Tealium's leading advertising partners are helping their customers navigate the ever-changing advertising landscape. With Google recently delaying the death of third-party cookies again, learn what your brand should do to prepare for when it finally does happen. We will also discuss how measurement studies can help get internal buy-in and validate the lift you will see by adopting Conversions APIs.

Data Summer Camp #5: Deep Dive - Mastering Personalised Advertising In a Cookieless World

Explore the future of hyper-personalisation with Peter Meyer, Implementation Lead at Aller Media, Marina Amer, Analytics Manager at Barceló, and Rasmus Houlind, Author and Chief Experience Officer at Agillic. This session will delve into innovative strategies to develop a comprehensive Customer 360 view in a cookieless environment. Discover how to utilize advanced analytics and rich customer data to craft deeply personalised experiences that truly resonate with customers.

Data Summer Camp #4: Hyper-Personalisation in a Cookie-Deprecated World

Explore the future of digital advertising with Google and Kingfisher. This session will dive into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centred approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during day 3 of our Data Summer Camp.

Data Summer Camp #3: Google & Kingfisher on what future-facing measurement can bring you today

Join experts from Orange, Aller Media and Legal & General for Day 2 of our Data Summer Camp as they dive into the Madtech landscape. This panel will explore the convergence of adtech and martech in response to new data privacy regulations and emerging technologies such as CAPI. Learn how they are integrating 1st party data strategies, transitioning from DMPs to CDPs, and enhancing data quality and privacy compliance through innovative solutions.

Data Summer Camp #2: The Madtech Frontier: Adapting to Identity and 1st Party Data

Join industry leaders from Deloitte, Marketing Tech Lab, and Accenture Song as they explore strategies for thriving in a cookieless world, AI's transformative impact, and the significance of real-time data. This session promises to equip you with actionable insights to navigate the evolving marketing technology landscape and drive success in the cookieless present.

Data Summer Camp #1: Unveiling MarTech's Next Horizon

In this sequel to our previous webinar “Efficiency Unleashed: Transforming Personalisation with Tealium Functions - ABN Amro's Journey”, we dive deeper into ABN Amro's results with Tealium functions, focusing on the workings behind their remarkable efficiency gains. Join us for an insightful session as Bart Meijer, Product Owner at ABN Amro showcases the practical application of Tealium Functions within their marketing automation framework. Through a live demo, witness firsthand how specific inputs trigger targeted outputs, unveiling the seamless orchestration of personalised customer experiences. Gain valuable insights into the strategies, challenges, and successes encountered during the implementation process, empowering you to harness the full potential of Tealium Functions in your own marketing endeavors.

The Anatomy of Efficiency: ABN Amro's Tealium Functions Journey Unveiled

Join us as we explore the dynamic realm of MarTech featuring insights from Tealium's fifth annual State of CDP report. In this session, we will dive into the transformative impact of AI, the significance of real-time data, and strategies for thriving in a cookieless world. Tealium’s VP of Marketing EMEA, Merinda Hillier and our special guests and industry experts, Ralf Strauss, Managing Partner Marketing Tech Lab & Chairman of the Board at the European Marketing Confederation, George Bozovic, Director at Deloitte Digital and Anthony Levesanos, Managing Director, Data & AI Lead, at Accenture Song will engage in a thought-provoking discussion on the most influential marketing technology trends shaping 2024 and beyond. This session promises to equip you with actionable insights to navigate the evolving landscape of marketing technology and drive success in the digital age.

Unveiling MarTech's Next Horizon: AI, Real-Time Data, and Cookieless Present

Join us as we dive into how ABN Amro revolutionised their marketing automation , leading to significant improvements in efficiency and campaign effectiveness to elevate their personalisation. Discover how they efficiently managed audience segmentation, ensured dynamic content delivery, and automated banner interactions to enhance user experience. Learn firsthand from ABN Amro about the integration of Tealium Functions into their marketing automation chain, examples of its implementation, and the tangible benefits achieved in terms of efficiency and reduced manual work.

Efficiency Unleashed: Transforming Personalisation with Tealium Functions

In part 3 of the 'Art of the Possible' Vodafone workshop series, Vodafone Digital Experience Specialist -  Rajneesh Gautam, takes us through use cases on how to automate your email marketing workflows utilising Tealium Functions.

Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised, join Tealium Senior Account Executive - Debbie Barnes, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through use cases developed for Tealium Functions which Vodafone’s MarTech Lab have been developing, showcasing the art of the possible

Using Tealium Functions to automate Email Marketing workflows

Workshop 2 of the Tealium Functions workshop series with Vodafone’s MarTech Lab. In part 2, hear how to use Tealium Functions to hash and encrypt PII in order to ensure secure storage of customer data within your CDP. 

Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised, join Tealium Senior Account Executive - Debbie Barnes, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through use cases developed for Tealium Functions which Vodafone’s MarTech Lab have been developing, showcasing the art of the possible

Using 'Tealium Functions' to hash and encrypt PII

“What happens in the car, stays in the car” is a common phenomenon automotive companies are facing. But not only is accessing in-car data a challenge, leveraging customer data from all touch points in real time while respecting drivers' privacy preferences is the key goal for many brands in 2023. 

Keen to increase conversion rates and ultimately boost your new customer numbers and after sales? Join this webinar to hear from industry and data experts how you can shift to smarter, more efficient marketing and seize the full potential of your customer data - in-car and out-of-car, online and offline.

Key takeaways from this session:
- Key data challenges in the automotive industry in 2023 and how to solve them
- Knowing your customer - creating a single view of a customer with insights from all channels
- How to ensure that your customers receive the right message in the right place and time while respecting their privacy and consent preferences 
- How to increase the efficiency of your marketing spend by leveraging your first-party data

Speaker:
Ulisse Sarmiento, RVP Solutions Consulting EMEA, Tealium
Dr. Sven Schiemann, Industry Expert & Managing Director Future Marketing GmbH
Hugo Lerias, MMU Solutions Architect Leader, AWS
Jordan Tauriainen, Partner Strategy Leader DCE, AWS
Ralf Strauss, Industry Expert &  Managing Partner MarketingTechLab, President German Marketing Association

Automotive Expert Talk: Shifting into Higher Gear with Customer Data

Tracking and access to consumer data is becoming more and more restricted due to increased regulations, browser changes and more frequent ‘walled gardens’. Today the estimated data loss for retailers is between 15-30%. This has significant implications on the conversion rates and revenue of retail brands. We must rethink data collection strategies to succeed.

But where to start?
That’s why in this webinar, we’ll help you understand how signal loss and data deprecation will affect your business and what other retailers are doing to combat it. We’ll show you how to successfully navigate these challenges while still prioritising privacy. Join us to find out how to improve your data quality and thus your KPIs by reducing data loss. 

We’ll also share:
- The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape
- How to increase site/app performance while improving security through reduction of 3rd party code 
- Possible solutions and alternatives to reduce reliance on 3rd party analytics solutions

How Retailers Avoid Taking the Hit From Signal Loss

In Part 1 of this Tealium Functions workshop series, Vodafone’s Martech Lab deep dives into how Tealium Functions can be used to query high-value datasets in order to drive real-time personalised experiences with Pega.

Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised within Tealium.

Join Tealium Senior Account Executive - Debbie Barnes, Vodafone Group Marketing Technology Lead - Jobin Joy, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through the use cases for Tealium Functions that Vodafone’s MarTech Lab have been developing, really showcasing the art of the possible with this particular functionality.

The Art of the Possible with Tealium Functions - Part One

Únase a nuestro seminario web en conversación con Jordi Badia, CIO y CDO de la potencia minorista española, Venca. Jordi Badia no sólo es el CIO y CDO de Venca, sino que es uno de los miembros del equipo directivo que lideró el proceso de adquisición (Management Buyout) en 2017. Durante el seminario web, Jordi compartirá con el grupo:

- Algunos antecedentes sobre el negocio y el papel que juega el CDO.

- Los impulsores para acelerar la transformación digital, junto con su descripción del estado previsto para la empresa.

- Lo que él considera son los requisitos necesarios para una venta moderna y centrada en el cliente, especialmente como empresa española que opera en todo el mundo.

- Una visión sobre el competitivo panorama digital, el cual está impulsando la innovación y las expectativas de los clientes.

- Algunos de los principales desafíos a tener en consideración al transformar una empresa madura y de tamaño considerable.

Junto a Jordi estarán los expertos en venta minorista Anna Segarra Fas de RetailX y Linsey Foster de Tealium quienes hablarán de cómo Venca ha revitalizado su transformación digital a través de las nuevas tecnologías y de la integración.

Una audiencia con Venca. Cómo experimentaron la transformación digital

Tracking and access to consumer data is restricted more and more due to regulatory, browser and walled garden actions. This has significant implications on the financial sectors and companies are forced to rethink their data collection strategy.

That’s why in this webinar, we’ll help you understand how signal loss and data deprecation will affect the financial services sector and your business. We’ll also show you what you can do to successfully navigate these changes while still prioritizing privacy. Join this webinar to find out how to improve your data quality and thus your KPIs through reducing data loss. 

We’ll also share:
- The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape
- How to increase site/app performance while improving security through reduction of 3rd party code 
- Possible solutions and alternatives to reduce reliance on 3rd party analytics solutions

Expert tips on how Financial Services brands can combat signal loss

To be able to drive transformational and personalised experiences in 2022 and beyond, a CDP will be a fundamental element of an organisation’s MarTech stack.

Enter a first-party data approach! In workshop #1, joined by Tealium partner Capgemini, we cover what’s driving the need for CDPs and where a CDP fits in your strategy!

CDP Workshop Series: How Brands Use CDPs to Solve Their Main Challenges

Comment personnaliser le parcours de l'utilisateur et optimiser votre marketing grâce à une approche axée sur les données

Obtenir une connaissance plus approfondie des utilisateurs et de leurs attentes, et ainsi de bénéficier d'informations exploitables qui peuvent être intégrées à une activité de marketing plus personnalisée ? Oui, mais comment ? 

Lors de cette session avec notre expert Pascal Morvan, Senior Solutions Consultant, découvrez comment le leader mondial du marché des outils et accessoires électriques a utilisé les données pour améliorer l’expérience de l’utilisateur, et obtenir un ROI sans précédent en :  

- rassemblant les données des utilisateurs pour générer une Vue Unique Client 
- exploitant ses données first-party mieux afin de mieux comprendre les utilisateurs et leurs préférences
- mettant en œuvre un marketing davantage axé sur les données et plus personnalisé.

Session du Tealium @ HUBtalk Retail & E-commerce

Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive!
 
Questions to ask yourself: Is your data strategy in order, and do you have plans in place to successfully utilise  your first-party data? These are questions to answer now so you are equipped to manage the journey ahead!
 
Join Acxiom and Tealium as we explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.
 
Why should I attend this webinar? To learn:
- How to survive third-party cookie loss and boost your digital marketing
- How the move away from third-party cookies could affect your media spend and ROI
- Which alternatives and actions you can take now to be prepared

That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie

Customer Data

third party data

cookie loss

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That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie

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Tealium EMEA