Name: That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie
Start: 2021-03-24T13:00:00Z
End: 2021-03-24T13:01:00.000Z
Location: BrightTALK
Rating: 4.5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Join us as we dive into how ABN Amro revolutionised their marketing automation , leading to significant improvements in efficiency and campaign effectiveness to elevate their personalisation. Discover how they efficiently managed audience segmentation, ensured dynamic content delivery, and automated banner interactions to enhance user experience. Learn firsthand from ABN Amro about the integration of Tealium Functions into their marketing automation chain, examples of its implementation, and the tangible benefits achieved in terms of efficiency and reduced manual work.

Efficiency Unleashed: Transforming Personalisation with Tealium Functions

In part 3 of the 'Art of the Possible' Vodafone workshop series, Vodafone Digital Experience Specialist -  Rajneesh Gautam, takes us through use cases on how to automate your email marketing workflows utilising Tealium Functions.

Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised, join Tealium Senior Account Executive - Debbie Barnes, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through use cases developed for Tealium Functions which Vodafone’s MarTech Lab have been developing, showcasing the art of the possible

Using Tealium Functions to automate Email Marketing workflows

Workshop 2 of the Tealium Functions workshop series with Vodafone’s MarTech Lab. In part 2, hear how to use Tealium Functions to hash and encrypt PII in order to ensure secure storage of customer data within your CDP. 

Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised, join Tealium Senior Account Executive - Debbie Barnes, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through use cases developed for Tealium Functions which Vodafone’s MarTech Lab have been developing, showcasing the art of the possible

Using 'Tealium Functions' to hash and encrypt PII

“What happens in the car, stays in the car” is a common phenomenon automotive companies are facing. But not only is accessing in-car data a challenge, leveraging customer data from all touch points in real time while respecting drivers' privacy preferences is the key goal for many brands in 2023. 

Keen to increase conversion rates and ultimately boost your new customer numbers and after sales? Join this webinar to hear from industry and data experts how you can shift to smarter, more efficient marketing and seize the full potential of your customer data - in-car and out-of-car, online and offline.

Key takeaways from this session:
- Key data challenges in the automotive industry in 2023 and how to solve them
- Knowing your customer - creating a single view of a customer with insights from all channels
- How to ensure that your customers receive the right message in the right place and time while respecting their privacy and consent preferences 
- How to increase the efficiency of your marketing spend by leveraging your first-party data

Speaker:
Ulisse Sarmiento, RVP Solutions Consulting EMEA, Tealium
Dr. Sven Schiemann, Industry Expert & Managing Director Future Marketing GmbH
Hugo Lerias, MMU Solutions Architect Leader, AWS
Jordan Tauriainen, Partner Strategy Leader DCE, AWS
Ralf Strauss, Industry Expert &  Managing Partner MarketingTechLab, President German Marketing Association

Automotive Expert Talk: Shifting into Higher Gear with Customer Data

Tracking and access to consumer data is becoming more and more restricted due to increased regulations, browser changes and more frequent ‘walled gardens’. Today the estimated data loss for retailers is between 15-30%. This has significant implications on the conversion rates and revenue of retail brands. We must rethink data collection strategies to succeed.

But where to start?
That’s why in this webinar, we’ll help you understand how signal loss and data deprecation will affect your business and what other retailers are doing to combat it. We’ll show you how to successfully navigate these challenges while still prioritising privacy. Join us to find out how to improve your data quality and thus your KPIs by reducing data loss. 

We’ll also share:
- The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape
- How to increase site/app performance while improving security through reduction of 3rd party code 
- Possible solutions and alternatives to reduce reliance on 3rd party analytics solutions

How Retailers Avoid Taking the Hit From Signal Loss

In Part 1 of this Tealium Functions workshop series, Vodafone’s Martech Lab deep dives into how Tealium Functions can be used to query high-value datasets in order to drive real-time personalised experiences with Pega.

Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised within Tealium.

Join Tealium Senior Account Executive - Debbie Barnes, Vodafone Group Marketing Technology Lead - Jobin Joy, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through the use cases for Tealium Functions that Vodafone’s MarTech Lab have been developing, really showcasing the art of the possible with this particular functionality.

The Art of the Possible with Tealium Functions - Part One

Únase a nuestro seminario web en conversación con Jordi Badia, CIO y CDO de la potencia minorista española, Venca. Jordi Badia no sólo es el CIO y CDO de Venca, sino que es uno de los miembros del equipo directivo que lideró el proceso de adquisición (Management Buyout) en 2017. Durante el seminario web, Jordi compartirá con el grupo:

- Algunos antecedentes sobre el negocio y el papel que juega el CDO.

- Los impulsores para acelerar la transformación digital, junto con su descripción del estado previsto para la empresa.

- Lo que él considera son los requisitos necesarios para una venta moderna y centrada en el cliente, especialmente como empresa española que opera en todo el mundo.

- Una visión sobre el competitivo panorama digital, el cual está impulsando la innovación y las expectativas de los clientes.

- Algunos de los principales desafíos a tener en consideración al transformar una empresa madura y de tamaño considerable.

Junto a Jordi estarán los expertos en venta minorista Anna Segarra Fas de RetailX y Linsey Foster de Tealium quienes hablarán de cómo Venca ha revitalizado su transformación digital a través de las nuevas tecnologías y de la integración.

Una audiencia con Venca. Cómo experimentaron la transformación digital

Tracking and access to consumer data is restricted more and more due to regulatory, browser and walled garden actions. This has significant implications on the financial sectors and companies are forced to rethink their data collection strategy.

That’s why in this webinar, we’ll help you understand how signal loss and data deprecation will affect the financial services sector and your business. We’ll also show you what you can do to successfully navigate these changes while still prioritizing privacy. Join this webinar to find out how to improve your data quality and thus your KPIs through reducing data loss. 

We’ll also share:
- The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape
- How to increase site/app performance while improving security through reduction of 3rd party code 
- Possible solutions and alternatives to reduce reliance on 3rd party analytics solutions

Expert tips on how Financial Services brands can combat signal loss

To be able to drive transformational and personalised experiences in 2022 and beyond, a CDP will be a fundamental element of an organisation’s MarTech stack.

Enter a first-party data approach! In workshop #1, joined by Tealium partner Capgemini, we cover what’s driving the need for CDPs and where a CDP fits in your strategy!

CDP Workshop Series: How Brands Use CDPs to Solve Their Main Challenges

Comment personnaliser le parcours de l'utilisateur et optimiser votre marketing grâce à une approche axée sur les données

Obtenir une connaissance plus approfondie des utilisateurs et de leurs attentes, et ainsi de bénéficier d'informations exploitables qui peuvent être intégrées à une activité de marketing plus personnalisée ? Oui, mais comment ? 

Lors de cette session avec notre expert Pascal Morvan, Senior Solutions Consultant, découvrez comment le leader mondial du marché des outils et accessoires électriques a utilisé les données pour améliorer l’expérience de l’utilisateur, et obtenir un ROI sans précédent en :  

- rassemblant les données des utilisateurs pour générer une Vue Unique Client 
- exploitant ses données first-party mieux afin de mieux comprendre les utilisateurs et leurs préférences
- mettant en œuvre un marketing davantage axé sur les données et plus personnalisé.

Session du Tealium @ HUBtalk Retail & E-commerce

As customer journeys get more complex, brands need a way to orchestrate those journeys across multiple channels. Implementing a CDP is key to achieve this.

In workshop #7, joined by Tealium partners Meta & Admiral Media, we cover relevant use cases across the entire customer journey - from acquisition to retention - showcasing what to prioritise when maximising your ROI.

CDP Workshop Series: Relevant Industry Use Cases

Implementing a CDP affects many, if not all, of your Customer experience channels and touchpoints. Measuring all of these takes careful planning and diligence.

In workshop #6, joined by Tealium partner Merkle, we cover the metrics to consider and the process to follow to measure CDP success.

CDP Workshop Series: Measuring CDP Success

Tealium Masterclass @OMR Festival 2022 - How-to Guide: So wird Euer CDP Projekt zum erfolgreichen Enabler für Data-Driven Marketing

Die Bedeutung von Kundendaten ist Marketingexperten bekannt. Unternehmen investieren in CDPs, um ihre Kundendaten zu vereinheitlichen und die von den Kunden geforderte personalisierte CX zu bieten. Das Verständnis der Vorteile einer CDP ist nur der 1. Schritt. Viele Unternehmen wissen nicht, wo sie beginnen und wie sie eine CDP rechtfertigen und erfolgreich einführen. 
- Erfahren Sie in dieser Masterclass alles, was Sie für die Evaluierung und den Start deines CDP-Projekts benötigen, darunter:
- Die wichtigsten Fragen, die Sie sich stellen müssen, um die Zustimmung der internen Stakeholder zu erhalten
- Ihr Fahrplan für die Evaluierung und Rechtfertigung einer Customer Data Platform
- Relevante Schritte zur Vorbereitung und zum erfolgreichen Start einer CDP

So wird Euer CDP Projekt zum erfolgreichen Enabler für Data-Driven Marketing

Staffing for a CDP and defining which data sources you would like to access are only some of several key aspects you need to consider when preparing for your CDP project.

In workshop #4, joined by Tealium partner Zweipunkt, we cover key questions to ask yourself and critical steps to take to make sure you are preparing for success!

CDP Workshop Series: Prepare for a CDP (Staffing, Data Sources and More)

The concept of consent was introduced by GDPR in 2018. It started as simple pop-up (or banner) implementations asking the users of websites and mobile apps to decide if they’re willing to share personal information for specific purposes. 4 years later, businesses are still investing heavily in optimizing their consent rates but tend to ignore how consent will be enforced throughout their entire techstack. 
In workshop #5, we will discuss the future of consent and the role of CDP’s together with Daniel Johanssen, CTO at Tealium partner Usercentrics. Join us as we unpack the impact of evolution of CMPs, consent fatigue, browser signals, profile level consent and more.

CDP Workshop Series: The Future of Consent and the Role of CDPs

When thinking about implementing a CDP it is crucial to clearly identify which problem you are trying to solve and to establish clear goals and KPIs.

In workshop #3 , we cover why this is such an important step and take a look at sample use cases from businesses across industries.

CDP Workshop Series: Building a Business Case for a CDP

Every new investment you make in marketing technology represents an opportunity to position your company for the future. The decisions you make now set the foundation for exceptional marketing data management and use, helping enable your organisation’s success.

Choosing a CDP can be a complicated task with so many vendors to evaluate. But no need to panic, we have you covered! In workshop #2 joined by Tealium partner Capgemini, we cover key criteria needed when considering a CDP.

CDP Workshop Series: How to Evaluate a CDP

Cookies have left breadcrumb trails for marketers to follow for the last 20 years, but what happens when those trails disappear? As Google and Facebook continue to ring-fence the ad spend world how do you make sure you can continue to execute your digital advertising campaigns successfully? Marketers who are ready for these changes will not only survive in the coming cookie-less world – they will thrive!
 
Questions to ask yourself: Is your data strategy in order, and do you have plans in place to successfully utilise  your first-party data? These are questions to answer now so you are equipped to manage the journey ahead!
 
Join Acxiom and Tealium as we explore how the market is evolving away from third-party cookies and give you the best alternatives and actions you can be taking now to set yourself up on the right path.
 
Why should I attend this webinar? To learn:
- How to survive third-party cookie loss and boost your digital marketing
- How the move away from third-party cookies could affect your media spend and ROI
- Which alternatives and actions you can take now to be prepared

That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie

Customer Data

third party data

cookie loss

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That’s the Way the Cookie Crumbles: Death of the Third-Party Cookie

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