In the Moment Customer Experience with Aller Media
Wojciech Zak - Head of Data, Aller Media. Anna Kiljunen - CSM Nordics and Benelux, Tealium. Bo Sannung - CCO, Agilic
About this talk
For Aller Media - the Customer is King. They wanted to put the customer at the heart of everything they did - but to do this, they needed a genuinely data-driven approach in an increasingly digital, content-first industry. By using their data to support a customer-centric strategy, they fuelled better audience engagement, experimentation and personalisation, and generated deeper insights on the business’ road map.
Hosted by Marting Schierning Wammen, Director, MarTech & Business Developments at Valtech_eCapacity, join us as we hear from Wojciech Zak, Head of Data and Analytics at Aller Media, on how, in a world with a constantly changing landscape and demanding audience base, Aller are collecting and activating their data to be 'in the moment' and keep customers and advertisers alike at the heart of what they do.
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.…