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In the Moment Customer Experience with Aller Media

For Aller Media - the Customer is King. They wanted to put the customer at the heart of everything they did - but to do this, they needed a genuinely data-driven approach in an increasingly digital, content-first industry. By using their data to support a customer-centric strategy, they fuelled better audience engagement, experimentation and personalisation, and generated deeper insights on the business’ road map.

Hosted by Marting Schierning Wammen, Director, MarTech & Business Developments at Valtech_eCapacity, join us as we hear from Wojciech Zak, Head of Data and Analytics at Aller Media, on how, in a world with a constantly changing landscape and demanding audience base, Aller are collecting and activating their data to be 'in the moment' and keep customers and advertisers alike at the heart of what they do.
Recorded Apr 22 2021 60 mins
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Presented by
Wojciech Zak - Head of Data, Aller Media. Anna Kiljunen - CSM Nordics and Benelux, Tealium. Bo Sannung - CCO, Agilic
Presentation preview: In the Moment Customer Experience with Aller Media

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    Hinzu kommt dass wir dank GDPR in den letzten 3 Jahren viele Erfahrungen sammeln konnten und nun auch in der Schweiz mit diesem Thema auseinander setzen müssen - ein Datenschutzgesetz welches nicht nur Schweizer Firmen betrifft - es betrifft ebenso auch Ausländische Firmen welche ihre Dienste in der Schweiz anbieten.

    Drei schnelle Gründe warum Sie an diesem Webinar teilnehmen sollten:
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    Seien Sie Live dabei, wenn sich führende Experten zum Thema “Marketing Ansätze ohne Third Party Cookies” und “Schweizer Datenschutzgesetz” im Porsche Zentrum Basel austauschen.

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    For Aller Media - the Customer is King. They wanted to put the customer at the heart of everything they did - but to do this, they needed a genuinely data-driven approach in an increasingly digital, content-first industry. By using their data to support a customer-centric strategy, they fuelled better audience engagement, experimentation and personalisation, and generated deeper insights on the business’ road map.

    Hosted by Marting Schierning Wammen, Director, MarTech & Business Developments at Valtech_eCapacity, join us as we hear from Wojciech Zak, Head of Data and Analytics at Aller Media, on how, in a world with a constantly changing landscape and demanding audience base, Aller are collecting and activating their data to be 'in the moment' and keep customers and advertisers alike at the heart of what they do.
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    Questions to ask yourself: Is your data strategy in order, and do you have plans in place to successfully utilise your first-party data? These are questions to answer now so you are equipped to manage the journey ahead!

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    The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just from digital-native businesses like Amazon, Netflix, and Spotify. At the same time, consumers are more conscious of their data privacy than ever. 97% of consumers are somewhat or very concerned about protecting their data. If organizations can achieve this balance of privacy and personalization, it can turn into a massive strategic advantage.

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    - Pascal Morvan, Senior Sales Engineer, Tealium

    Enregistrez-vous maintenant pour y participer
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    Umberto Giuliani (Country Manager Tealium Italia) & Renato Comes (Responsabile vendite e Marketing TecnetDati)
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    Per arrivare a questo risultato, è necessaria una Base Dati specifica, la Customer Data Platform che è in grado di integrare queste informazioni provenienti anche quando di origine multicanale (PC, Mobile, App, Streaming etc.).

    Attualmente sul mercato c’è molta confusione poiché molti sono convinti che soluzioni CRM o Data Warehouse siano sufficienti a raggiungere questo obiettivo, ma non lo sono poiché risolvono egregiamente altri problemi.

    Quali sono le caratteristiche di una CDP? Quali differenze rispetto alle altre soluzioni? Quando è meglio una soluzione rispetto alle altre?

    Questo webinar vuole fare chiarezza delineando casi pratici di applicazione e mostrando le linee generali di Audience, la soluzione Customer Data Platform di Tealium, il leader mondiale di mercato.
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    PartenaMut managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider.

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    Panellists include:

    Kristel De Blezer, Digital Expert, PartenaMut
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    Le 10 novembre à 11h, rejoignez Tealium, MultiMinds et PartenaMut pour:

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    - Découvrez comment, en tant qu'organisation, PartenaMut est capable d'obtenir une vue à 360 ° de ses adhérents pour offrir des expériences personnalisée à toutes les étapes du parcours client

    - Voir des cas d’usage mis en oeuvre par PartenaMut pour fournir les meilleures offres en capitalisant sur la CDP Tealium ainsi que leur datalake propriétaire

    Kristel De Blezer, Digital Expert, PartenaMut
    Nico Lierman, Digital Innovation Lead, MultiMinds
    Pascal Morvan, Sales Engineer, Tealium
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    About this webinar
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Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: In the Moment Customer Experience with Aller Media
  • Live at: Apr 22 2021 9:00 am
  • Presented by: Wojciech Zak - Head of Data, Aller Media. Anna Kiljunen - CSM Nordics and Benelux, Tealium. Bo Sannung - CCO, Agilic
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