Future Proof your Facebook Ad Spend

Presented by

Karin Marksteiner, Senior Data Analyst, TUI

About this talk

TUI, the No.1 travel company and a longstanding Tealium customer, were rightly concerned about the imminent loss of third party cookies, given the changing landscape related to regulation, browser policies and consumer preferences, that would reduce the effectiveness and insight from their current (client side) data collection methods. They are sharing their success story on how they managed to reduce the impact of ever changing browser policies while still honouring a consumer’s consent preferences by sending the data server side.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.