Journey to Personalisation

Presented by

Richard Barker - South Western Railway, David Keens - Axciom and Laura McHenry - Tealium

About this talk

South Western Railway are a brand new adopter of Customer Data Platform technology. Hear first hand how, in partnership with Acxiom and Tealium, they defined the key goals to get the whole project off the ground, and overcame the hurdles on the track to customer experience success!

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (69)
Subscribers (6771)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.