Building a 'future-proof' Data Foundation

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Presented by

Siegert Dierickx, Multiminds, and Kristel De Blezer, PartenaMut

About this talk

Do you know what makes ‘WINNERS’ in today’s competitive market? It’s ensuring you are staying ahead of the game by delivering that standout experience in both your ‘acquisition’ and ‘retention’ strategy! PartenaMut, one of Belgium’s largest health, medical and dental insurers, managed just that by changing their focus towards ‘Return on Experience’ metrics in addition to ‘Return on Investment’ which quickly secured their place as a leading healthcare insurance provider. Find out how PartenaMut are leveraging a Customer Data Platform across all channels, fueling ‘remarketing’ and ‘retargeting’ campaigns, to create real-time, personalised, interactions
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.