Accelerating the Customer Journey in a Publishing World

Presented by

Sohail Nawaz MBA, Khaleej Times

About this talk

As one of the top English-language newspapers in the Gulf, Khaleej Times had a vision: to become a truly data-first organisation. However such a vision in reality is not so simple! Head of Digital, Sohail Nawaz MBA, takes us through how, whilst balancing privacy with a need to better understand customers, Khaleej Times transformed to become a data-first organisation, resulting in a 20%+ year-on-year growth of online viewers, and a 190%+ increase in online engagement in 2020.

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