Customer Acquisition in a Cookie-less World

Presented by

Simon Texier, Orange

About this talk

Facing data protection and browser regulation Orange had to rethink their Data strategy. Simon Texier will talk about their approach and the challenges they were facing and will also point out the opportunities arising from this change.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.