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So Your Cookie Crumbled, What's Next?

Session 1 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

For the last few years, marketers have been playing whack-a-mole with the changes to how browsers handle first and third-party cookies that were once critical to the way ads were targeted and campaigns were measured. But 2022 more than likely marks a point-of-no-return. For most advertisers, this paradigm shift presents both challenges and opportunities as they reimagine their strategies for customer acquisition but also for opportunities.

In this introductory webinar, we’ll cover how shifting consumer attitudes, new regulations, and technology changes will impact the ways you advertise and measure campaigns. We’ll also discuss strategies to ensure that life can carry on by leading with and leveraging your first-party data.

We’re here to say that not only can you survive without the third-party cookie—you can thrive in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust.

This class will set the foundation for the rest of the series where we’ll dive further into additional topics.
Recorded Jul 20 2021 55 mins
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Presented by
Jake Spencer, Director of Product Marketing, and Travis Cameron, Regional VP of Strategic Partnerships, Tealium
Presentation preview: So Your Cookie Crumbled, What's Next?

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  • Wie Sie auch ohne 3rd-Party-Cookies Ihre Kunden ansprechen können Nov 4 2021 9:00 am UTC 60 mins
    Achim Schlosser, CTO & Vorstand, netID; Robin Geier, EMEA Lead Business Value & Strategy, Tealium
    1st-Party-Daten: Wie Sie auch ohne 3rd-Party-Cookies Ihre Kunden ansprechen können

    Third-Party-Cookies verlieren für das Digitale Marketing an Relevanz. Wir alle kennen die Buzzwords, die in diesem Zusammenhang in der Branche als potentielle Lösung genannt werden: “1st Party Daten”, “Consent”, “ID-Resolution” und viele mehr. Jedoch gibt es nur wenige konkrete Ansätze, die in der Praxis funktionieren- und damit die Welt des Marketings grundlegend verändern werden.

    Nehmen Sie an diesem Webinar teil, um von netID und Tealium mehr zu erfahren über die Vorteile, die ID-Resolution, Consent und die Erfassung und Aktivierung Ihrer 1st-Party-Daten für Sie und Ihr Unternehmen haben können.
  • Analyse du rapport France Top100 de RetailX et Tealium Recorded: Oct 1 2021 53 mins
    Bertrand Carado, Internet Retailing; Pierre Jouve, Tealium; Michel Koch, Diamart Connect
    Rejoignez RetailX et Pierre Jouve, VP Ventes Europe de l’Ouest à Tealium pour une analyse du nouveau rapport France Top100 2021 de RetailX.

    Le France Top100 est une revue indépendante et objective de la performance des meilleurs magasins de commerce en ligne et multicanaux en France. Plus de six ans de recherche axée sur la performance ont été utilisées pour analyser et classer le top 100 des magasins en France en fonction de leur taille, de leur portée, et de six de nos paramètres de performance:

    Stratégie & Innovation
    Le Consommateur
    L’Engagement du Consommateur
    Marchandisage
    Capacités Mobiles & Multicanaux
    Opérations & Logistique

    Rejoignez-nous où notre panel examinera les résultats du rapport France Top100 2021: comment le consommateur français préfère-t-il faire des achats? Quels sont les magasins les plus performants et pourquoi? Vous donnant ainsi les clés pour parfaire votre stratégie afin que vous soyez assuré de votre succès dans un marché français en constante évolution.
  • Life Beyond the Third-Party Cookie with Privacy-Centric Advertising Recorded: Aug 26 2021 44 mins
    Namrata Chakrabarti, Google; Patric Hanke, Google; David Morris, Tealium; David Nisbet, Tealium
    We all know advertising is powered by data, but both the ads and data ecosystem are undergoing major privacy and technology changes.
    So what does personalised advertising and measurement look like in a world where privacy needs to be at the forefront of every customer interaction?
    During this exclusive live webinar, leaders from Google Marketing and Tealium will discuss ad ecosystem changes, privacy-centric measurement, and will answer your questions along the way.

    Key topics discussed in this session:
    - Future proof your advertising measurement: Alleviate the reliance on third-party cookies
    - Improve conversion measurement: Recover conversions not observed today due to industry limiting factors
    - Gain a more holistic view of user behaviour: Allow you to leverage more first-party data to understand the entire spectrum of customer data in your advertising

    Speakers: Namrata Chakrabarti, Global Product Lead, Google; Patric Hanke, Global Program Manager, Google; David Morris, VP Global Solution Consulting, Tealium; David Nisbet, Regional VP Partnerships EMEA, Tealium
  • Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Recorded: Aug 24 2021 48 mins
    Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting down with Lisa Fairbanks, the Global Head of Customer Experience Solutions at AWS, to discuss how Tealium and AWS can help you solve key challenges and navigate recurring trends in the customer data landscape.

    Tune in for a lively discussion around topics like:

    - The presence of a first-party data strategy post third-party cookies
    - Ways to enhance your data collection and storage to enable real-time activation
    - How to optimise your tech stack to improve data access
  • How Tealium + Braze Drive Personalised Cross-Channel Experiences for Top Brands Recorded: Aug 24 2021 41 mins
    Magith Noohukhan, Customer Engagement Evangelist at Braze, and Matt Parisi, Director of Product Marketing at Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. And creating personalised omnichannel experiences for customers who are everywhere can become your brand's differentiator.

    That’s why Tealium + Braze are joining forces to show how industry leading brands are creating the multichannel moments that matter most. Join Tealium’s Director of Product Marketing, Matt Parisi, and Braze’s Customer Engagement Evangelist, Magith Noohukhan, to learn how to:

    - Power personalisation leveraging hard-to-get data sources
    - Improve customer retention with better insights into lifetime customer behaviour
    - Create intelligent omnichannel experiences with tools that engage customers at the right moment
  • Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange Recorded: Jul 20 2021 54 mins
    Maltie Maraj, Sr Corporate Council, Ted Sfikas, Regional VP, Solutions Consulting, and Julian Llorente, Director of Product
    Session 4 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.

    Join this session to discover:

    - How privacy is driving changes in your advertising and measurement strategy
    - Strategies to power privacy
    - Key ways to build up customer trust with first-party data
  • Making Sense of the Changing Identity Landscape Recorded: Jul 20 2021 41 mins
    Sav Khetan, VP of Product, and Sarah Sambell, Manager of Customer Success, Tealium
    Session 3 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    Ever since third-party cookies started going away, a new term began popping up called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new identifiers to help advertisers better understand and market to their customers.

    If you think there’s a lot of identity conversation going on in the market, you are right! We’re here to help you make sense of it all. In this masterclass we’re going to talk about the changing identity landscape and help you understand how you should be thinking about these changes alongside your customer acquisition strategies.

    You’ll also take away:

    - A high level overview the changing identity landscape and a deep dive on the key solutions being proposed in market
    - How these changes impact your advertising and customer acquisition strategies
    - A few key steps to stay agile in a changing identity landscape
  • Dude, What About My DMP? Thinking About Data Post Third-Party Cookie Recorded: Jul 20 2021 45 mins
    Jamie Wells, Director of Solutions Consulting, and Matt Parisi, Director of Product Marketing, Tealium
    Session 2 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If you are feeling lost -- let us tell you that you aren’t alone.

    As eConsultancy reports, only 36 percent of marketers feel they have a good handle on what a cookieless future will look like.

    In this webinar, we’ll talk about:
    - How to build a first-party lead advertising strategy
    - The key technologies to help you continue to get the data you need to build audiences and active campaigns
    - How to leverage your first-party data to optimise your work with walled gardens, take a spin with contextual advertising, drive real-time engagement, and measure your campaigns
  • So Your Cookie Crumbled, What's Next? Recorded: Jul 20 2021 55 mins
    Jake Spencer, Director of Product Marketing, and Travis Cameron, Regional VP of Strategic Partnerships, Tealium
    Session 1 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    For the last few years, marketers have been playing whack-a-mole with the changes to how browsers handle first and third-party cookies that were once critical to the way ads were targeted and campaigns were measured. But 2022 more than likely marks a point-of-no-return. For most advertisers, this paradigm shift presents both challenges and opportunities as they reimagine their strategies for customer acquisition but also for opportunities.

    In this introductory webinar, we’ll cover how shifting consumer attitudes, new regulations, and technology changes will impact the ways you advertise and measure campaigns. We’ll also discuss strategies to ensure that life can carry on by leading with and leveraging your first-party data.

    We’re here to say that not only can you survive without the third-party cookie—you can thrive in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust.

    This class will set the foundation for the rest of the series where we’ll dive further into additional topics.
  • Spain Ecommerce 2021 Country Report in discussion - Webinar Recorded: Jul 12 2021 30 mins
    Internet Retailing & Tealium
    Spain Ecommerce 2021 Report in discussion - Webinar
    View this webinar for exclusive insights into the Spanish ecommerce market and the changes in customer behaviour over the past months, since the coronavirus outbreak. Find out how retailers can clearly track how they might be affected and which actions retailers should take now.
  • Créer des expériences client personnalisées et en temps réel pour prospérer Recorded: Jul 9 2021 43 mins
    Michel Juvillier, Programmatic Society; Olivier Servat, Castorama France; Christopher Broque, AB Tasty; Pierre Jouve, Tealium
    Créer des expériences client personnalisées et en temps réel qui font prospérer votre entreprise

    Michel Juvillier, animateur et producteur des émissions BtoB "The Programmatic Society" et "The eCommerce Society", reçoit un panel d'experts composé d’Olivier Servat de Castorama, Christopher Broque d'AB Tasty et Pierre Jouve de Tealium.

    Découvrez comment surmonter les défis courants en matière de données auxquels les entreprises sont actuellement confrontées en raison de la perte des cookies tiers, des restrictions des navigateurs et des réglementations concernant la confidentialité. Nos experts examinent comment une stratégie first-party peut vous aider à construire une base solide pour répondre aux attentes des consommateurs tout en faisant prospérer votre entreprise. La personnalisation ? Ce ne sera plus un défi pour vous après avoir regardé ce panel !

    Rejoignez-nous et écoutez :
    - Quels sont les défis et les opportunités auxquels les entreprises seront confrontées en matière de données clients en 2021 et à l’avenir.
    - Comment la mise en place d'une stratégie de données efficace basée sur les données first-party contribue à votre succès.
    - Comment vous pouvez créer des expériences client personnalisées en utilisant votre actif le plus précieux : les données client.
    - Pourquoi la personnalisation est essentielle pour répondre aux attentes toujours croissantes des clients.
    - Quelles sont les étapes à suivre pour mettre en œuvre une Customer Data Plateforme et quels sont les obstacles auxquels il faut se préparer ?

    Panélistes :
    Olivier Servat, Head of Medias, Castorama France
    Christopher Broque, Responsable Business Development, AB Tasty
    Pierre Jouve, VP des ventes Europe de l'Ouest, Tealium

    Inscrivez-vous dès maintenant pour y participer
  • Und tschüss: Warum das Ende der Third-Party-Cookies gar nicht so schlimm ist Recorded: Jun 11 2021 62 mins
    Anna Lena Schenk, Semasio; Sascha Becker, Future Marketing GmbH; Robin Geier, Tealium
    Der Verlust von Third-Party Cookies, die Einführung von iOS 14 und die daraus entstehenden Konsequenzen wurden in Webinaren und auf Panels oft beklagt. Aber ist es wirklich so schlimm? Die Experten unseres Roundtables finden das nicht – und liefern euch konkrete Ansätze und Empfehlungen, wie Ihr mit der neuen Situation umgeht. Es geht um Lösungen wie ID Resolution, Contextual und First-Party-Data. Viele Buzzwords, aber ohne Bingo und endlich mal auf den Punkt gebracht!
  • France Ecommerce 2021 Country Report in discussion - Webinar Recorded: Jun 4 2021 44 mins
    Internet Retailing & Tealium
    France Ecommerce 2021 Report in discussion - Webinar
    France is a priority for ecommerce and multichannel retailers, and for brands expanding into and within Europe. It is one of the most sophisticated ecommerce markets in the world and central to the European Union.
    View this webinar for exclusive insight into ecommerce activity, since the coronavirus outbreak, so retailers can clearly track how they might be affected.
  • How FSI Organisations grow and retain loyalty through a CDP Recorded: Jun 3 2021 44 mins
    Econsultancy and Tealuim
    With the widespread shift to online channels by customers, the pandemic catalysed the need for FSIs to digitally transform. It also acted as a much-needed reminder – one that predates the pandemic – to use technology to competitive advantage. As global economies recover in 2021, the need to meet customers shifting expectations and understanding changing behaviours will only intensify. For incumbents, in particular, how best to integrate the role of physical channels to deliver seamless omnichannel experiences?

    This webinar will explore the benefits of centralising data and the role of customer data platforms (CDPs) in this regard. It will also discuss the role of CDPs in meeting upcoming challenges, such as the loss of third-party cookies and overcoming barriers to collecting first-party customer data.
  • Key Data Challenges 2021 Recorded: Jun 1 2021 60 mins
    Lorenz Nef, Porsche Zentrum Basel; Reto Fanger, Advokatur Fanger; Philipp Grossenbacher, zweipunkt; Robin Geier, Tealium
    Key Data Challenges 2021 - So überzeugen Sie mit einer personalisierten Customer Experience trotz Datenschutz und Browser-Regulierung

    Der Verlust von Third-Party Cookie Tracking und neue Browser-Regulierungen sind die zwei grossen Herausforderungen über die alle sprechen. Wie sieht es aber mit konkreten Ansätzen aus, denen wir uns stellen müssen, wenn wir weiterhin unseren Kunden eine besondere und persönliche Customer Experience in Echtzeit bieten möchten?

    Hinzu kommt dass wir dank GDPR in den letzten 3 Jahren viele Erfahrungen sammeln konnten und nun auch in der Schweiz mit diesem Thema auseinander setzen müssen - ein Datenschutzgesetz welches nicht nur Schweizer Firmen betrifft - es betrifft ebenso auch Ausländische Firmen welche ihre Dienste in der Schweiz anbieten.

    Drei schnelle Gründe warum Sie an diesem Webinar teilnehmen sollten:
    - Offline zu Online: Welche Herausforderungen Lorenz Nef, Geschäftsführer des Porsche Zentrum Basels,
    bei der Erschaffung einer personalisierten digitalen CX sieht
    - GDPR & Schweizer DSG: Rückblick auf 3 Jahre GDPR und Ausblick auf das neue Schweizer
    Datenschutzgesetz mit Reto Fanger, Rechtsanwalt und Gründer
    - 3rd-Party Data zu 1st-Party Data: Warum Robin Geier, Lead Consultant EMEA, trotz Verlust der 3rd-Party
    Cookies zuversichtlich in die Zukunft blickt und welche neuen Ansätze und Chancen er sieht.

    Seien Sie Live dabei, wenn sich führende Experten zum Thema “Marketing Ansätze ohne Third Party Cookies” und “Schweizer Datenschutzgesetz” im Porsche Zentrum Basel austauschen.

    Jetzt anmelden und Ihren Platz sichern!
  • Customer Acquisition in a Cookie-less World Recorded: May 27 2021 25 mins
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  • Assessing CDP Readiness with Seera Travel Group Recorded: May 27 2021 28 mins
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    If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’s right for you?
  • Bridging the Gap between CX and Customer Data - Client-Side Vs Server-Side Recorded: May 27 2021 30 mins
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  • Accelerating the Customer Journey in a Publishing World Recorded: May 27 2021 28 mins
    Sohail Nawaz MBA, Khaleej Times
    As one of the top English-language newspapers in the Gulf, Khaleej Times had a vision: to become a truly data-first organisation. However such a vision in reality is not so simple! Head of Digital, Sohail Nawaz MBA, takes us through how, whilst balancing privacy with a need to better understand customers, Khaleej Times transformed to become a data-first organisation, resulting in a 20%+ year-on-year growth of online viewers, and a 190%+ increase in online engagement in 2020.
  • Delivering Value with a CDP Recorded: May 27 2021 30 mins
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    How are organisations developing the people and processes around the CDP to really ensure they are getting value after such a big investment into technology?

    Jysk Fynske Medier and Aller Media talk over a fireside chat around how as organisations they are managing the internal and behind the scenes operations around the CDP to be able to utilise such technology and ensure they are getting the most value from their customer data and their investment.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: So Your Cookie Crumbled, What's Next?
  • Live at: Jul 20 2021 7:15 pm
  • Presented by: Jake Spencer, Director of Product Marketing, and Travis Cameron, Regional VP of Strategic Partnerships, Tealium
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