So Your Cookie Crumbled, What's Next?

Presented by

Jake Spencer, Director of Product Marketing, and Travis Cameron, Regional VP of Strategic Partnerships, Tealium

About this talk

Session 1 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie For the last few years, marketers have been playing whack-a-mole with the changes to how browsers handle first and third-party cookies that were once critical to the way ads were targeted and campaigns were measured. But 2022 more than likely marks a point-of-no-return. For most advertisers, this paradigm shift presents both challenges and opportunities as they reimagine their strategies for customer acquisition but also for opportunities. In this introductory webinar, we’ll cover how shifting consumer attitudes, new regulations, and technology changes will impact the ways you advertise and measure campaigns. We’ll also discuss strategies to ensure that life can carry on by leading with and leveraging your first-party data. We’re here to say that not only can you survive without the third-party cookie—you can thrive in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust. This class will set the foundation for the rest of the series where we’ll dive further into additional topics.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.