Dude, What About My DMP? Thinking About Data Post Third-Party Cookie

Presented by

Jamie Wells, Director of Solutions Consulting, and Matt Parisi, Director of Product Marketing, Tealium

About this talk

Session 2 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If you are feeling lost -- let us tell you that you aren’t alone. As eConsultancy reports, only 36 percent of marketers feel they have a good handle on what a cookieless future will look like. In this webinar, we’ll talk about: - How to build a first-party lead advertising strategy - The key technologies to help you continue to get the data you need to build audiences and active campaigns - How to leverage your first-party data to optimise your work with walled gardens, take a spin with contextual advertising, drive real-time engagement, and measure your campaigns

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.