Making Sense of the Changing Identity Landscape

Presented by

Sav Khetan, VP of Product, and Sarah Sambell, Manager of Customer Success, Tealium

About this talk

Session 3 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie Ever since third-party cookies started going away, a new term began popping up called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new identifiers to help advertisers better understand and market to their customers. If you think there’s a lot of identity conversation going on in the market, you are right! We’re here to help you make sense of it all. In this masterclass we’re going to talk about the changing identity landscape and help you understand how you should be thinking about these changes alongside your customer acquisition strategies. You’ll also take away: - A high level overview the changing identity landscape and a deep dive on the key solutions being proposed in market - How these changes impact your advertising and customer acquisition strategies - A few key steps to stay agile in a changing identity landscape

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.