Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange

Presented by

Maltie Maraj, Sr Corporate Council, Ted Sfikas, Regional VP, Solutions Consulting, and Julian Llorente, Director of Product

About this talk

Session 4 of our Summer School Masterclass Series: Preparing for Life Beyond the Third-Party Cookie We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience. Join this session to discover: - How privacy is driving changes in your advertising and measurement strategy - Strategies to power privacy - Key ways to build up customer trust with first-party data

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.