Life Beyond the Third-Party Cookie with Privacy-Centric Advertising

Presented by

Namrata Chakrabarti, Google; Patric Hanke, Google; David Morris, Tealium; David Nisbet, Tealium

About this talk

We all know advertising is powered by data, but both the ads and data ecosystem are undergoing major privacy and technology changes. So what does personalised advertising and measurement look like in a world where privacy needs to be at the forefront of every customer interaction? During this exclusive live webinar, leaders from Google Marketing and Tealium will discuss ad ecosystem changes, privacy-centric measurement, and will answer your questions along the way. Key topics discussed in this session: - Future proof your advertising measurement: Alleviate the reliance on third-party cookies - Improve conversion measurement: Recover conversions not observed today due to industry limiting factors - Gain a more holistic view of user behaviour: Allow you to leverage more first-party data to understand the entire spectrum of customer data in your advertising Speakers: Namrata Chakrabarti, Global Product Lead, Google; Patric Hanke, Global Program Manager, Google; David Morris, VP Global Solution Consulting, Tealium; David Nisbet, Regional VP Partnerships EMEA, Tealium

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.