CDP Workshop Series: How Brands Use CDPs to Solve Their Main Challenges

Presented by

Steve Overton - Tealium, Fernand Khousakoun - Capgemini, Naresh Khanduri - Capgemini

About this talk

To be able to drive transformational and personalised experiences in 2022 and beyond, a CDP will be a fundamental element of an organisation’s MarTech stack. Enter a first-party data approach! In workshop #1, joined by Tealium partner Capgemini, we cover what’s driving the need for CDPs and where a CDP fits in your strategy!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.