CDP Workshop Series: Relevant Industry Use Cases

Presented by

Robin Geier - Tealium, Anthaeus Weir - Meta, Pablo Pérez - Admiral Media

About this talk

As customer journeys get more complex, brands need a way to orchestrate those journeys across multiple channels. Implementing a CDP is key to achieve this. In workshop #7, joined by Tealium partners Meta & Admiral Media, we cover relevant use cases across the entire customer journey - from acquisition to retention - showcasing what to prioritise when maximising your ROI.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.