Expert tips on how Financial Services brands can combat signal loss

Presented by

David Morris, VP Global Solution Consultancy, Tealium & Robin Geier, EMEA Lead Business Value & Strategy, Tealium

About this talk

Tracking and access to consumer data is restricted more and more due to regulatory, browser and walled garden actions. This has significant implications on the financial sectors and companies are forced to rethink their data collection strategy. That’s why in this webinar, we’ll help you understand how signal loss and data deprecation will affect the financial services sector and your business. We’ll also show you what you can do to successfully navigate these changes while still prioritizing privacy. Join this webinar to find out how to improve your data quality and thus your KPIs through reducing data loss. We’ll also share: - The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape - How to increase site/app performance while improving security through reduction of 3rd party code - Possible solutions and alternatives to reduce reliance on 3rd party analytics solutions
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.