How Retailers Avoid Taking the Hit From Signal Loss

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Presented by

Tealium: Steve Overton, Director Solutions Consulting, Northern Europe/MEA & Robin Geier, EMEA Lead Business Value & Strategy

About this talk

Tracking and access to consumer data is becoming more and more restricted due to increased regulations, browser changes and more frequent ‘walled gardens’. Today the estimated data loss for retailers is between 15-30%. This has significant implications on the conversion rates and revenue of retail brands. We must rethink data collection strategies to succeed. But where to start? That’s why in this webinar, we’ll help you understand how signal loss and data deprecation will affect your business and what other retailers are doing to combat it. We’ll show you how to successfully navigate these challenges while still prioritising privacy. Join us to find out how to improve your data quality and thus your KPIs by reducing data loss. We’ll also share: - The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape - How to increase site/app performance while improving security through reduction of 3rd party code - Possible solutions and alternatives to reduce reliance on 3rd party analytics solutions
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.