Automotive Expert Talk: Shifting into Higher Gear with Customer Data

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Presented by

Ulisse Sarmiento; Dr. Sven Schiemann, Future Marketing; Hugo Lerias & Jordan Tauriainen, AWS; Ralf Strauss, MarketingTechLab

About this talk

“What happens in the car, stays in the car” is a common phenomenon automotive companies are facing. But not only is accessing in-car data a challenge, leveraging customer data from all touch points in real time while respecting drivers' privacy preferences is the key goal for many brands in 2023. Keen to increase conversion rates and ultimately boost your new customer numbers and after sales? Join this webinar to hear from industry and data experts how you can shift to smarter, more efficient marketing and seize the full potential of your customer data - in-car and out-of-car, online and offline. Key takeaways from this session: - Key data challenges in the automotive industry in 2023 and how to solve them - Knowing your customer - creating a single view of a customer with insights from all channels - How to ensure that your customers receive the right message in the right place and time while respecting their privacy and consent preferences - How to increase the efficiency of your marketing spend by leveraging your first-party data Speaker: Ulisse Sarmiento, RVP Solutions Consulting EMEA, Tealium Dr. Sven Schiemann, Industry Expert & Managing Director Future Marketing GmbH Hugo Lerias, MMU Solutions Architect Leader, AWS Jordan Tauriainen, Partner Strategy Leader DCE, AWS Ralf Strauss, Industry Expert & Managing Partner MarketingTechLab, President German Marketing Association
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.