The Art of the Possible with Tealium Functions - Part One

Presented by

Debbie Barnes, Tealium / Jobin Joy, Vodafone / Rajneesh Gautam, Vodafone

About this talk

In Part 1 of this Tealium Functions workshop series, Vodafone’s Martech Lab deep dives into how Tealium Functions can be used to query high-value datasets in order to drive real-time personalised experiences with Pega. Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised within Tealium. Join Tealium Senior Account Executive - Debbie Barnes, Vodafone Group Marketing Technology Lead - Jobin Joy, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through the use cases for Tealium Functions that Vodafone’s MarTech Lab have been developing, really showcasing the art of the possible with this particular functionality.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.