Using 'Tealium Functions' to hash and encrypt PII

Presented by

Debbie Barnes, Tealium and Rajneesh Gautam, Vodafone

About this talk

Workshop 2 of the Tealium Functions workshop series with Vodafone’s MarTech Lab. In part 2, hear how to use Tealium Functions to hash and encrypt PII in order to ensure secure storage of customer data within your CDP. Whether you are an existing AudienceStream user looking to get a bit more familiar with Tealium Functions, or you are currently evaluating Tealium and want to better understand how integrations can be customised, join Tealium Senior Account Executive - Debbie Barnes, and Vodafone Digital Experience Specialist - Rajneesh Gautam as they take us through use cases developed for Tealium Functions which Vodafone’s MarTech Lab have been developing, showcasing the art of the possible

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.