Data Summer Camp #3: Google & Kingfisher on what future-facing measurement can bring you today

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Presented by

Geneviève Huskens - Product Lead First Party Data, Google and Eloi Casali - Head of Media, Kingfisher

About this talk

Explore the future of digital advertising with Google and Kingfisher. This session will dive into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centred approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during day 3 of our Data Summer Camp.
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