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Strategic Value Creation with Integrated Digital Marketing

Every stage of the buying journey to Put prospects on the Path to Purchase! A better approach to Digital Marketing is enabling strategic help through value creation through digital marketing. In this webinar, we will discuss how to design and develop through channel digital marketing strategy to amplify your growth and scale.

Join this webinar to learn from our case studies and solutions to enable strategic value creation with integrated digital marketing solutions.
Recorded May 13 2020 57 mins
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Presented by
Chaitra Vedullapalli, CMO, Meylah
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Meylah

  • Unlocking Plant Data to Improve Productivity Recorded: Mar 18 2021 60 mins
    Sight Machine
    Global manufacturing leaders are focusing on unlocking new levels of productivity, building more agile factories, and working toward a future of truly connected and efficient global production value chains. Our experience shows that success begins with data.

    Sight Machine and Microsoft are helping manufacturers improve profitability, productivity, and sustainability with production data both within an enterprise and across global value chains. Our single foundation for operations and analysis transforms and analyzes machine and production data, making all plant data continuously useful for improving performance and optimizing upstream and downstream processes throughout production value chains.

    Join this interactive session to gain critical market insights, hear real customer stories, and ask your questions about how leading manufacturers are effectively using operational data to:
    - Define and scale optimal productivity solutions across the enterprise
    - Empower all stakeholders - from the top floor to the shop floor - to turn insights into action
    - Optimize existing investments and accelerate time to impact across the value chain

    Join us March 18, 2021 at 8:00AM PST.
    Watch now
  • How To Drive Virtual Event Automation Recorded: Mar 5 2021 42 mins
    Blake McCammon, Chaitra Vedullapalli, Gail Mercer-Mackay
    From meetings to scheduling, when planning an event there are so many things to check off your list before the event even begins. This session will share best practices for corporate marketers and event planners helping them digitally transform their event strategy while leveraging virtual event automation best practices to remove the hassle from hosting events. The Meylah team will guide you in delighting your executives and sales teams with top notch event execution.
    Watch now
  • ROI Planning and Realization for Virtual Events Recorded: Feb 24 2021 62 mins
    Chaitra Vedullapalli, Erin Northern, Raisa Noelle, Samira Rehman
    Achieving your virtual event's goals can be defined as success. And, it is crucial to evaluate your event’s success from the perspective of profitability and goal retention to see how it can impact your bottom line in a positive way. Event success varies per stakeholder, and flows through various phases of sponsor management to event marketing and speaker management. One of the key areas to focus upon is Return on Investment (ROI), which will help you measure your event's success. Attend the webinar on "ROI planning and Realization for Virtual Events" and learn everything you need to know about measuring the success of your virtual event.
    Watch now
  • Design Thinking for Marketing of Virtual Events Recorded: Dec 16 2020 34 mins
    Chaitra Vedullapalli and Olivia Bechthold
    Virtual events have become more commonplace in the modern era. With hundreds of people in different places at different times, these events allow businesses to reach a global audience. Planning, promoting, and hosting a virtual event requires the same attention to detail as a real-life event requires; or may be more. A concrete digital marketing plan ensure your online event won’t get lost in the digital shuffle. Attend this webinar to learn how to promote virtual events.
    Watch now
  • How To Become An Event Technology Strategist Recorded: Nov 4 2020 58 mins
    Chaitra Vedullapalli, Vinay Kumar
    With the digital transformation of events, comes the evolution of event producers. Not only do we have to produce events, but we now also have to adopt new & different technologies, strategize virtually, think about building social capital, manage data. And we have to do it all remotely. So do we manage to transform from event producers to event technologists or strategists? How do we deal with this #RiseOfTheModerators saga?

    In this webinar, Chaitra Vedullapalli and Vinay Kumar of Meylah will discuss the different ways to become an event technology strategist, the challenges faced, and the solutions to successful virtual events.
    Watch now
  • Virtual Events & Summit : How to Select The Right Technologies Recorded: Sep 16 2020 55 mins
    Chaitra Vedullapalli
    In this webinar, Chaitra Vedullapalli and Vinay Kumar of Meylah will discuss the various technological tools available at event organizers disposal and discuss the pros and cons of each of these tools to help you select the right technology for your next virtual event.

    They will also demo the various features of Microsoft Teams and Speaker Engage.
    Watch now
  • How to Rock Your Online Events & Webinars with Teams Live and Speaker Engage Recorded: Aug 12 2020 60 mins
    Chaitra Vedullapalli
    Even though online events make perfect sense in this fast-paced, 24/7 world, the steps you need to follow to organize and produce such an event can be challenging. You can conduct any type of events online, starting from virtual meetings/conferences to product launches, webinars, virtual career fairs, and virtual town halls. Therefore, it is vital to learn and use the best practices for organizing those events. Fortunately, creating engaging, value-generating online events is not as difficult as you think, as there are many useful tools available to help you.

    Two such tools/software that will help you organize webinars and virtual events seamlessly — Teams Live and Speaker Engage.
    Watch now
  • Strategic Value Creation with Integrated Digital Marketing Recorded: May 13 2020 57 mins
    Chaitra Vedullapalli, CMO, Meylah
    Every stage of the buying journey to Put prospects on the Path to Purchase! A better approach to Digital Marketing is enabling strategic help through value creation through digital marketing. In this webinar, we will discuss how to design and develop through channel digital marketing strategy to amplify your growth and scale.

    Join this webinar to learn from our case studies and solutions to enable strategic value creation with integrated digital marketing solutions.
    Watch now
  • Women in Cloud Accelerator in Action Recorded: Oct 25 2019 32 mins
    Chaitra Vedullapalli and Shari Burk
    Learn how cloud solution building happens in partnership with hyperscalers.
    Watch now
  • Inclusive Event Marketing Recorded: Sep 6 2019 58 mins
    Chaitra Vedullapalli
    Inclusiveness is a huge topic that every organization needs to be focusing on. Events become integral part of human connection in doing business. In this session, we will talk about how to design inclusive marketing experiences to achieve your business goals by driving inclusion and creating access for all.
    What can you expect from this session?
    Do’s and Don’ts of the inclusive marketing
    Formulating narrative for your upcoming event with inclusivity as focal point
    Case studies – Microsoft Inspire, Women in Cloud, 451 Research
    Technology and tool for inclusive marketing
    Watch now
  • Inclusive Event Marketing Recorded: Aug 16 2019 59 mins
    Chaitra Vedullapalli
    Inclusiveness is a huge topic that every organization needs to be focusing on. Events become integral part of human connection in doing business. In this session, we will talk about how to design inclusive marketing experiences to achieve your business goals by driving inclusion and creating access for all.
    What can you expect from this session?
    Do’s and Don’ts of the inclusive marketing
    Formulating narrative for your upcoming event with inclusivity as focal point
    Case studies – Microsoft Inspire, Women in Cloud, 451 Research
    Technology and tool for inclusive marketing
    Watch now
  • A Walk in The Clouds: The Modern Customer Experience Recorded: Dec 4 2018 60 mins
    Jacqueline Touma, Sandy Mathis, Amy Protexter, Razia Richter
    The customer expects fast, personal and engaging experiences, integrated and aligned across touch points in real time.

    The Cloud brings along a paradigm shift in the way customers interact with the businesses and what businesses must be prepared for. Understand what the Modern Customer Experience is and how content and customer analytics are keys to success.

    Organizations need to have the right tools to capture feedback and provide needed content at each point in the life cycle.

    Learn more from our Panel of experts as they share their experiences, best practices, and lessons from leading Companies.
    Watch now
  • Cloud Transformation Demystified Recorded: Oct 18 2018 53 mins
    Jacqueline Touma & Chaitra Vedullapalli
    Cloud Transformation has gained greater traction in the recent years. However, to propel your business to achieve the cloud profitability that you deserve, there are three core concepts that need to be understood.

    Opportunity, Knowledge, and Actions

    It works like this:

    1. Your business realizes that there’s an opportunity to solve a problem or add value to the lives of many customers and make a recurring revenue from it.
    2. You and your team acquire the knowledge that you need to take advantage of the cloud opportunity.
    3. You and your team will execute actions based on the knowledge obtained, and your profit will be directly proportionate to how many customers you empower with Cloud technologies.

    In this webinar, we will share the secret formula for you to lead the transformation:
    1. Establishing cloud transformation principles
    2. How to develop a strategic business case & roadmap
    3. Get access to best practices & Case Studies
    4. Learn about our special offer to get you started at (no cost)
    5. Learn how to assess Cloud Hyperscalers such as Microsoft, AWS, Google in the market

    Join us in making you and your business cloud ready company. We look forward to collaborating with you.
    Watch now
  • Procurement In The Age of Cloud, AI and Blockchain Recorded: Oct 16 2018 63 mins
    Binoy Syed, Chaitra Vedullapalli (Moderator)
    In the last few years, a lot of emphasis has been placed on the procurement function as being strategically important to the business. It drives value, generates massive savings opportunity, and increases the overall operational efficiency. With cloud technology changing at a rapid pace and procurement practices being regularly updated, the trends within the procurement function are ever changing.

    In this webinar, we will focus on helping you identify Hype v/s Actionable solutions for procurement:

    1. Learn about Cloud, AI and Blockchain technologies
    2. Framework to develop a strategic business case & roadmap for smart procurement
    3. Learn about a new framework to drive supplier diversity
    4. Learn about our special offer to get you started at (no cost)


    Who should attend: Senior procurement leaders and professionals, Technology Leaders, Business Leaders who are managing strategic sourcing.

    Join us in making you and your business cloud ready company.
    We look forward to collaborating with you.
    Watch now
  • Creating IoT Offerings to Make your Business Smarter Recorded: Jun 6 2018 41 mins
    Carrie Francey, Tom Bradicich and Chaitra Vedullapalli
    IoT offers incredible revenue growth potential for companies building and bringing solutions to market, and co-selling their innovations with enterprise brands. This session outlines the 7 principles of IoT, sharing IoT Solutions tackling tourism & automotive market and exploring data and analytics to help you make faster business decisions. Established IoT partners are collaborating with emerging organizations in new ways. We will highlight examples of successful organizations thriving in the ecosystem, leveraging new types of partnerships to approach solution building and solution scaling.

    Key Takeaways:

    - Learn about 7 Principals of IoT
    - Invest in the IoT solutions to help your business become smarter
    - Connect with market leaders to adopt IoT framework


    Speakers:

    Carrie Francey – Moderator- VP Information Builders – BI and Analytics, everything Data
    Tom Bradicich – Phd, VP IoT HPE - 7 Principles of IoT and 1st mover innovation and leadership
    Chaitra Vedullapalli- Co Founder Meylah – Smart Tourism IoT – Smart City with Integrated Hospitality To Produce Economic Prosperity
    Watch now
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  • Live at: May 13 2020 3:00 pm
  • Presented by: Chaitra Vedullapalli, CMO, Meylah
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