Name: How To Become An Event Technology Strategist
Start: 2020-11-04T16:00:00Z
End: 2020-11-04T16:00:57.000Z
Location: BrightTALK
Rating: 5

Looking For World Class Go-To-Market Solutions? Count on us.
You’re in the right place. At Meylah, our goal is to empower sales and marketing organizations and leaders to build digital strategies, accelerate go-to-market execution, and automate demand generation workflows.
We specialize in helping companies of all sizes grow their customer base through Strategic Consulting, Go-To-Market solutions for Coselling, ESG or Local commerce, and Marketing Workflow Automation with cloud and AI apps.
Let’s talk about how we can help you:
Generate net new customers. Increase organizational productivity. Reduce cost of customer acquisition. Increase brand authority.

In today's rapidly evolving business landscape, you need to stay ahead of the curve and leverage cutting-edge technologies like AI to gain a competitive advantage.. 

This workshop is designed to help you create effective go-to-market (GTM) strategies using AI, even with limited resources.

What We'll Cover:

-  Understand Cosell GTM Play Matrix & Metrics
-  Dissect the components of successful GTM plays such as #Buildfor2030, AI Innovation Challenge, #EmpowHERaccess Awards
- Supercharging your GTM plays using Hyperscaler Campaigns
- Leverage AI to architect your own GTM play on a $5K budget

Don't miss this opportunity to future-proof your business and stay ahead of the competition. Register now and unlock the power of AI-driven GTM strategies!

Dissecting & Recreating Cosell GTM Plays with AI

Discover the roadmap to your first million in cloud marketplaces. In this engaging webinar, we'll dive into critical statistics, trends, and Microsoft's marketplace strategy. 

Learn about crucial success factors:
Transactable offers, and effective Go To Market strategies. 
Gain insights from Chaitra's assessments on SaaS companies' current positioning and their journey to marketplace triumphs. 
Plus, get a sneak peek into the upcoming Velocity Summit - its purpose, benefits, and what to expect.

Don't miss this opportunity to unlock your cloud marketplace potential.

Generating Million-Dollar Revenue in Cloud Marketplaces

The B2B space is buzzing with a clear directive: Have a transactable offer on marketplace platforms of hyperscalers like Microsoft, Google, and Amazon, or miss out on crucial incentives and investments. As of December 2023, the rules have changed, making marketplace presence non-negotiable to secure hyperscaler backing. 

In this session, Chaitra Vedullapalli, Founder and CMO of Meylah, a former Microsoft employee and a trusted coselling expert will give you specific guidance on how to become cosell ready so that you can accelerate your cosell strategy.

We'll dive into four strategic Go-To-Market (GTM) approaches that have demonstrated success:

- Research-Driven GTM: 85% of successful B2B product launches are backed by comprehensive market research. 
- Partnership-Driven GTM: Companies with strong partnerships experience a 35% increase in customer retention. 
- Community-Driven GTM: Active community engagement can triple a brand's innovation effectiveness. 
- Co-Sell Event-Driven GTM: Events account for 30% of B2B lead generation. 

If you're an Independent Software Vendor (ISV), a B2B executive, or a GTM strategist aiming to tap into this $50 billion opportunity, this is the webinar for you. 

Don’t Miss Out on This Exclusive Opportunity—Reserve Your Spot Today

How to Secure Microsoft Support in 2024: 4 Strategies to Accelerate Coselling

The Veeam | Microsoft Healthcare Summit on Nov8th, 2023 will bring together Healthcare professionals, IT leaders, and security experts to discuss the latest innovations in secure hybrid-cloud EMR, including access control, encryption, disaster recovery, and employee training, for protecting patient data with Secure EMR solutions.  Learn why Healthcare organizations are adopting secure hybrid-cloud EMR solutions to protect patient data from ransomware attacks, human errors, data losses and insider threats with VEEAM, Microsoft and Kyndryl.

VEEAM & Microsoft Healthcare Summit: Secure Patient Data with EMR Solutions

Elevate your business strategy with our in-depth webinar on Cosell GTM with Microsoft. 

Gain expert insights, assess your readiness with a six-step guide, and receive a complimentary preparedness assessment. 

Ideal for ISVs looking to optimize growth. Limited availability—register today.

Building A Case for Investing In Strategic Cosell GTM with Microsoft

Today’s organizations need a new security model that more effectively adapts to the complexity of the modern environment, embraces the hybrid workplace, and protects people, devices, apps, and data wherever they’re located. In this summit, we will help you focus on solutions between RCLICK and Microsoft Cloud Solution:

1. Understand how Zero Trust Principles and Essentials apply for Modern Hybrid Workplace
2. Learn about Zero Trust Solutions to support employee productivity everywhere, enable intelligent security for Cloud Environment and mitigate security gaps
3. Provide you with access to bests practices to implement Zero Trust Framework for modernizing your hybrid workplace in 90 days.
4. Give you the opportunity to ask experts from Microsoft and RCLICK ecosystem

RCLICK | Microsoft Zero Trust Digital Summit: Predicting the Unpredictable

The strength of outbound marketing lies in its ability to launch specific audience-focused programs at large scale with low effort thanks to automation tools. Find out how these tools and strategies will help take your company’s cosell marketing to an entirely new level.

Workshop: How to do Outbound Marketing for B2B Leads

With over 750 million members, LinkedIn is a proven tool to help promote products to a professional audience many who are decision-makers. Learn to harness its power.

Workshop: How to do LinkedIn Marketing for B2B Leads

Community marketing is a  channel that is truly differentiated and creates real value. Bringing your audience together online is tough, but not after this session.

Workshop: How to do Community Marketing for B2B Leads

87% of C-Suite executives believe in the power of event marketing.  Building a sales pipeline while focusing on customer retention and branding is a set of skills that any marketer should have.

Workshop: How to do Event Marketing for B2B Leads

An industry-focused cosell marketing strategy helps ensure customers stay engaged throughout the entire sales process and promotes a stronger renewal and retention percentage.
An industry-focused cosell marketing strategy helps ensure customers stay engaged throughout the entire sales process and promotes a stronger renewal and retention percentage.

Designed for CEO's, CRO's, Alliance Managers, PDM's, PMM's and SAAS Marketers

Key Outcomes
- Explain Industry Focused Cosell marketing
- Understand perfect industry focused Cosell marketing with Cloud Hyperscalers
- Learn fundamentals you need to have in place to do industry focused Cosell marketing
- Execute marketing activities engages Cloud Hyperscalers like Microsoft to support industry focused Cosell marketing

Panel: Industry Focused Cosell Marketing

Knowing the fundamentals of cosell marketing will help you not only find the right partner, but navigate the relationship once it has been established.

Effective CoSell GTM Strategies rely on, more than understanding your customer and target audience. The strategies should emphasize a well-developed sales plan based on KPIs and thought-out processes.

This fireside chat between Vince Menzione, Founder & CEO of Ultimate Partnering and Sanjay Mehta, The Chief Cloud Officer at Tackle.io  will bring out the best laid plans for your CoSell GTM.

Join in by registering today: www.cosellvelocity.com

#CoSellVelocity #CSuite #SAAS #DigitalMarketing #Collaborations

Fireside Chat: Leading Cosell GTM Strategy for your Solution

Register for this session to see the #CosellVelocity Keynote and our first general session "Leading Cosell Marketing Strategy with Right Fundamentals" led by Chaitra Vedullapalli. 

Keynote: Cosell Marketing Trends
Cosell marketing has seen unprecedented growth so far in 2022 and there’s nothing slowing it down. From IoT, green data centers, and geographic emphasis learn what’s next.

General Session: Leading Cosell Marketing Strategy with the Right Fundamentals
Knowing the fundamentals of cosell marketing will help you not only find the right partner, but navigate the relationship once it has been established.

Keynote & Leading Cosell Marketing Strategy with Right Fundamentals

Chemicals manufacturers typically produce a flood of production data, but just a trickle of insight. Sight Machine and Microsoft can help you get the most out of your production data to improve profitability, productivity and sustainability. 

By making OT and plant data continuously useful for all stakeholders, leading chemicals companies - including oil & gas, food and beverage and pharmaceutical manufacturers - are turning actionable insights into enhanced production. And it begins with a common Data Foundation for operations and analysis. 

Join us for critical market insights and real success stories, highlighting: 
1) How a single, dynamically updating view of production empowers you to address key production challenges 
2) Data-powered capabilities for creating more agile and resilient factories - Improving asset reliability, process management, sustainability and more 
3) Best practices to rapidly capture value and scale business impact enterprise-wide

Transforming Chemicals Production with Plant Data

Global manufacturing leaders are focusing on unlocking new levels of productivity, building more agile factories, and working toward a future of truly connected and efficient global production value chains. Our experience shows that success begins with data.

Sight Machine and Microsoft are helping manufacturers improve profitability, productivity, and sustainability with production data both within an enterprise and across global value chains. Our single foundation for operations and analysis transforms and analyzes machine and production data, making all plant data continuously useful for improving performance and optimizing upstream and downstream processes throughout production value chains.  

Join this interactive session to gain critical market insights, hear real customer stories, and ask your questions about how leading manufacturers are effectively using operational data to:
       -  Define and scale optimal productivity solutions across the enterprise 
       -  Empower all stakeholders - from the top floor to the shop floor - to turn insights into action 
       -  Optimize existing investments and accelerate time to impact across the value chain

Join us March 18, 2021 at 8:00AM PST.

Unlocking Plant Data to Improve Productivity

From meetings to scheduling, when planning an event there are so many things to check off your list before the event even begins. This session will share best practices for corporate marketers and event planners helping them digitally transform their event strategy while leveraging virtual event automation best practices to remove the hassle from hosting events. The Meylah team will guide you in delighting your executives and sales teams with top notch event execution.

How To Drive Virtual Event Automation

Achieving your virtual event's goals can be defined as success. And, it is crucial to evaluate your event’s success from the perspective of profitability and goal retention to see how it can impact your bottom line in a positive way. Event success varies per stakeholder, and flows through various phases of sponsor management to event marketing and speaker management. One of the key areas to focus upon is Return on Investment (ROI), which will help you measure your event's success. Attend the webinar on "ROI planning and Realization for Virtual Events" and learn everything you need to know about measuring the success of your virtual event.

ROI Planning and Realization for Virtual Events

Virtual events have become more commonplace in the modern era. With hundreds of people in different places at different times, these events allow businesses to reach a global audience. Planning, promoting, and hosting a virtual event requires the same attention to detail as a real-life event requires; or may be more. A concrete digital marketing plan ensure your online event won’t get lost in the digital shuffle. Attend this webinar to learn how to promote virtual events.

Design Thinking for Marketing of Virtual Events

With the digital transformation of events, comes the evolution of event producers. Not only do we have to produce events, but we now also have to adopt new & different technologies, strategize virtually, think about building social capital, manage data. And we have to do it all remotely. So do we manage to transform from event producers to event technologists or strategists? How do we deal with this #RiseOfTheModerators saga?

In this webinar, Chaitra Vedullapalli and Vinay Kumar of Meylah will discuss the different ways to become an event technology strategist, the challenges faced, and the solutions to successful virtual events.

How To Become An Event Technology Strategist

virtual events

Email Automation

Social Media Marketing

social media roi

Event Marketing

Technology Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How To Become An Event Technology Strategist

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