Name: Workshop: How to do Outbound Marketing for B2B Leads
Start: 2023-01-18T23:45:00Z
End: 2023-01-18T23:45:16.000Z
Location: BrightTALK

Looking For World Class Go-To-Market Solutions? Count on us.
You’re in the right place. At Meylah, our goal is to empower sales and marketing organizations and leaders to build digital strategies, accelerate go-to-market execution, and automate demand generation workflows.
We specialize in helping companies of all sizes grow their customer base through Strategic Consulting, Go-To-Market solutions for Coselling, ESG or Local commerce, and Marketing Workflow Automation with cloud and AI apps.
Let’s talk about how we can help you:
Generate net new customers. Increase organizational productivity. Reduce cost of customer acquisition. Increase brand authority.

In today's fast-paced financial services environment, CMOs and CROs are under immense pressure to deliver impactful cross-sell and upsell campaigns that drive revenue growth. However, according to Forrester, only 14% of CMOs believe their campaigns are truly effective due to a lack of real-time insights that align with evolving customer behaviors. Additionally, a Deloitte survey shows that 72% of financial services executives face delays in data processing, hindering their ability to make timely and confident decisions, which limits their capacity to capitalize on high-value opportunities.
This webinar will explore how Microsoft AI and real-time insights can transform your approach to revenue forecasting, eliminate data biases, and provide the agility needed to improve campaign effectiveness. Learn how automated market research and AI-powered insights empower CMOs and CROs to make faster, smarter decisions, unlock cross-sell and upsell opportunities, and confidently invest in strategies that maximize ROI and drive sustained growth. Join us to discover how you can overcome these top challenges and achieve measurable success in your financial services organization.

Investing in Revenue Growth

Imagine a world where your Microsoft campaigns are developed with precision, speed, and efficiency—without the heavy burden of agency costs. In this exclusive webinar, designed for C-level executives of Microsoft partners, we explore how AI and automation can revolutionize marketing content creation. Using pre-engineered AI prompts tailored to your industry and target personas, you can customize, clone, and adapt campaigns effortlessly, ensuring your content remains on brand and optimized for every stage of the buying journey.

Discover how AI-driven marketing strategies can help you scale your efforts rapidly, reduce talent gaps, and unlock eligibility for Microsoft marketing development funds, all while balancing operational efficiency with innovation. We’ll also address pressing dilemmas that CEOs face today, such as:

1) Navigating Talent Shortages vs. Technology Investments: Should you prioritize costly talent acquisition or leverage emerging technologies to fill skill gaps?
2) Balancing Innovation with Operational Efficiency: How can you foster innovation without compromising day-to-day operational efficiency?
By the end of this webinar, you’ll walk away with actionable strategies and AI tools to improve your marketing efforts, reduce costs, and launch new solutions faster than ever before.

AI-Enabled Content Creation For Microsoft Partners

How can corporate coaches leverage AI effectively while still fostering the meaningful human connections that lead to client success? 

In this webinar, we’ll introduce the C.H.A.I.R. framework, a structured system that allows you to integrate AI into your coaching practice without sacrificing the personal touch. You’ll learn how to use AI to generate valuable insights, while ensuring your coaching remains personalized, empathetic, and ethically grounded. Join us to confidently navigate the future of coaching with both technology and responsibility.

You'll also learn how to:
• Leverage AI for Insights: Use AI for personalized, data-driven coaching with empathy.
• Keep Coaching Ethical: Ensure AI-driven coaching stays personal and ethical.
• Balance AI & Connection: Blend AI efficiency with human connection.
• Confident AI Use: Integrate AI to enhance, not replace, your coaching.

AI Meets Human Connection

In this session, you'll learn how to create a colaunch ready campaign calendar that sets the stage for a successful market entry. We will guide you through the essential steps to plan and execute a seamless co-launch campaign, ensuring alignment with your strategic goals and maximizing the impact of your partnership with Microsoft.

Ready, Set, Launch: How to Design Your Colaunch-Ready Campaign Calendar

Colaunch focused marketing campaigns have become a critical strategy for companies aiming to accelerate their market entry with Microsoft to drive growth. This session delves into the essential elements of building a robust Go-To-Market (GTM) momentum through effective co-launch campaigns. Attendees will learn the importance of developing a co-launch campaign marketing blueprint that aligns with their strategic goals.

What's in It for You:
Gain a Strategic Blueprint: Learn how to create a co-launch campaign marketing blueprint that aligns with your business goals and accelerates market entry.
Leverage Microsoft's Resources: Discover how to effectively find and integrate Microsoft’s campaigns and resources to amplify your Go-To-Market efforts.
Learn from Success Stories: Explore real-world case studies and examples of successful co-launches to understand best practices and key success factors.
Navigate Challenges: Identify and overcome common obstacles, myths, and pitfalls in co-launch campaigns to ensure a smoother execution and better results.
Enhance Market Entry Strategies: Equip your team with actionable insights and tools to drive growth and sustain success in collaboration with Microsoft.

Top 3 Dilemmas Addressed:
Aligning Strategic Goals with Co-launch Campaigns: How to ensure your co-launch campaign is aligned with both your company’s strategic objectives and Microsoft's ecosystem.
Maximizing Microsoft's Resources: Understanding how to effectively utilize Microsoft's campaigns, resources, and tools to amplify your GTM impact.
Overcoming Common Obstacles: Addressing the myths, misconceptions, and common challenges that can hinder the success of co-launch campaigns and how to navigate them.


This session is designed for CMOs, CEOs, and CTOs within the Microsoft ecosystem who are seeking to enhance their market entry strategies and achieve sustained success in collaboration with Microsoft.

Building Momentum: How to create Colaunch Campaigns for Market Entry

Join us for an insightful session on developing a robust Cosell GTM Campaign strategy. This webinar will give you practical guidance on navigating colaunches, creating a successful GTM campaigns, auditing your colaunch campaign marketing system, and architecting a comprehensive execution plan with Microsoft. 
Learn how to leverage the full potential of the Microsoft ecosystem and take actionable steps to accelerate your business growth. Register today to unlock the secrets of successful cosell campaigns and maximize your market presence.
What We’ll Cover:
Understanding Colaunches
Crafting GTM campaign for Colaunches
How to audit Colaunch Marketing System
How to architect your colaunch execution plan with Microsoft

Blueprint for Colaunches: Crafting Your Cosell GTM Campaign Strategy with Microsoft

In today's rapidly evolving business landscape, you need to stay ahead of the curve and leverage cutting-edge technologies like AI to gain a competitive advantage.. 

This workshop is designed to help you create effective go-to-market (GTM) strategies using AI, even with limited resources.

What We'll Cover:

-  Understand Cosell GTM Play Matrix & Metrics
-  Dissect the components of successful GTM plays such as #Buildfor2030, AI Innovation Challenge, #EmpowHERaccess Awards
- Supercharging your GTM plays using Hyperscaler Campaigns
- Leverage AI to architect your own GTM play on a $5K budget

Don't miss this opportunity to future-proof your business and stay ahead of the competition. Register now and unlock the power of AI-driven GTM strategies!

Dissecting & Recreating Cosell GTM Plays with AI

Discover the roadmap to your first million in cloud marketplaces. In this engaging webinar, we'll dive into critical statistics, trends, and Microsoft's marketplace strategy. 

Learn about crucial success factors:
Transactable offers, and effective Go To Market strategies. 
Gain insights from Chaitra's assessments on SaaS companies' current positioning and their journey to marketplace triumphs. 
Plus, get a sneak peek into the upcoming Velocity Summit - its purpose, benefits, and what to expect.

Don't miss this opportunity to unlock your cloud marketplace potential.

Generating Million-Dollar Revenue in Cloud Marketplaces

The B2B space is buzzing with a clear directive: Have a transactable offer on marketplace platforms of hyperscalers like Microsoft, Google, and Amazon, or miss out on crucial incentives and investments. As of December 2023, the rules have changed, making marketplace presence non-negotiable to secure hyperscaler backing. 

In this session, Chaitra Vedullapalli, Founder and CMO of Meylah, a former Microsoft employee and a trusted coselling expert will give you specific guidance on how to become cosell ready so that you can accelerate your cosell strategy.

We'll dive into four strategic Go-To-Market (GTM) approaches that have demonstrated success:

- Research-Driven GTM: 85% of successful B2B product launches are backed by comprehensive market research. 
- Partnership-Driven GTM: Companies with strong partnerships experience a 35% increase in customer retention. 
- Community-Driven GTM: Active community engagement can triple a brand's innovation effectiveness. 
- Co-Sell Event-Driven GTM: Events account for 30% of B2B lead generation. 

If you're an Independent Software Vendor (ISV), a B2B executive, or a GTM strategist aiming to tap into this $50 billion opportunity, this is the webinar for you. 

Don’t Miss Out on This Exclusive Opportunity—Reserve Your Spot Today

How to Secure Microsoft Support in 2024: 4 Strategies to Accelerate Coselling

The Veeam | Microsoft Healthcare Summit on Nov8th, 2023 will bring together Healthcare professionals, IT leaders, and security experts to discuss the latest innovations in secure hybrid-cloud EMR, including access control, encryption, disaster recovery, and employee training, for protecting patient data with Secure EMR solutions.  Learn why Healthcare organizations are adopting secure hybrid-cloud EMR solutions to protect patient data from ransomware attacks, human errors, data losses and insider threats with VEEAM, Microsoft and Kyndryl.

VEEAM & Microsoft Healthcare Summit: Secure Patient Data with EMR Solutions

Elevate your business strategy with our in-depth webinar on Cosell GTM with Microsoft. 

Gain expert insights, assess your readiness with a six-step guide, and receive a complimentary preparedness assessment. 

Ideal for ISVs looking to optimize growth. Limited availability—register today.

Building A Case for Investing In Strategic Cosell GTM with Microsoft

Today’s organizations need a new security model that more effectively adapts to the complexity of the modern environment, embraces the hybrid workplace, and protects people, devices, apps, and data wherever they’re located. In this summit, we will help you focus on solutions between RCLICK and Microsoft Cloud Solution:

1. Understand how Zero Trust Principles and Essentials apply for Modern Hybrid Workplace
2. Learn about Zero Trust Solutions to support employee productivity everywhere, enable intelligent security for Cloud Environment and mitigate security gaps
3. Provide you with access to bests practices to implement Zero Trust Framework for modernizing your hybrid workplace in 90 days.
4. Give you the opportunity to ask experts from Microsoft and RCLICK ecosystem

RCLICK | Microsoft Zero Trust Digital Summit: Predicting the Unpredictable

With over 750 million members, LinkedIn is a proven tool to help promote products to a professional audience many who are decision-makers. Learn to harness its power.

Workshop: How to do LinkedIn Marketing for B2B Leads

Community marketing is a  channel that is truly differentiated and creates real value. Bringing your audience together online is tough, but not after this session.

Workshop: How to do Community Marketing for B2B Leads

87% of C-Suite executives believe in the power of event marketing.  Building a sales pipeline while focusing on customer retention and branding is a set of skills that any marketer should have.

Workshop: How to do Event Marketing for B2B Leads

An industry-focused cosell marketing strategy helps ensure customers stay engaged throughout the entire sales process and promotes a stronger renewal and retention percentage.
An industry-focused cosell marketing strategy helps ensure customers stay engaged throughout the entire sales process and promotes a stronger renewal and retention percentage.

Designed for CEO's, CRO's, Alliance Managers, PDM's, PMM's and SAAS Marketers

Key Outcomes
- Explain Industry Focused Cosell marketing
- Understand perfect industry focused Cosell marketing with Cloud Hyperscalers
- Learn fundamentals you need to have in place to do industry focused Cosell marketing
- Execute marketing activities engages Cloud Hyperscalers like Microsoft to support industry focused Cosell marketing

Panel: Industry Focused Cosell Marketing

Knowing the fundamentals of cosell marketing will help you not only find the right partner, but navigate the relationship once it has been established.

Effective CoSell GTM Strategies rely on, more than understanding your customer and target audience. The strategies should emphasize a well-developed sales plan based on KPIs and thought-out processes.

This fireside chat between Vince Menzione, Founder & CEO of Ultimate Partnering and Sanjay Mehta, The Chief Cloud Officer at Tackle.io  will bring out the best laid plans for your CoSell GTM.

Join in by registering today: www.cosellvelocity.com

#CoSellVelocity #CSuite #SAAS #DigitalMarketing #Collaborations

Fireside Chat: Leading Cosell GTM Strategy for your Solution

The strength of outbound marketing lies in its ability to launch specific audience-focused programs at large scale with low effort thanks to automation tools. Find out how these tools and strategies will help take your company’s cosell marketing to an entirely new level.

Workshop: How to do Outbound Marketing for B2B Leads

cosell marketing with cloud hyperscalers

cosell marketing

meylah

cosell velocity

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Workshop: How to do Outbound Marketing for B2B Leads

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About this talk

Meylah