How to Secure Microsoft Support in 2024: 4 Strategies to Accelerate Coselling

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Presented by

Chaitra Vedullapalli

About this talk

The B2B space is buzzing with a clear directive: Have a transactable offer on marketplace platforms of hyperscalers like Microsoft, Google, and Amazon, or miss out on crucial incentives and investments. As of December 2023, the rules have changed, making marketplace presence non-negotiable to secure hyperscaler backing. In this session, Chaitra Vedullapalli, Founder and CMO of Meylah, a former Microsoft employee and a trusted coselling expert will give you specific guidance on how to become cosell ready so that you can accelerate your cosell strategy. We'll dive into four strategic Go-To-Market (GTM) approaches that have demonstrated success: - Research-Driven GTM: 85% of successful B2B product launches are backed by comprehensive market research. - Partnership-Driven GTM: Companies with strong partnerships experience a 35% increase in customer retention. - Community-Driven GTM: Active community engagement can triple a brand's innovation effectiveness. - Co-Sell Event-Driven GTM: Events account for 30% of B2B lead generation. If you're an Independent Software Vendor (ISV), a B2B executive, or a GTM strategist aiming to tap into this $50 billion opportunity, this is the webinar for you. Don’t Miss Out on This Exclusive Opportunity—Reserve Your Spot Today
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Looking For World Class Go-To-Market Solutions? Count on us. You’re in the right place. At Meylah, our goal is to empower sales and marketing organizations and leaders to build digital strategies, accelerate go-to-market execution, and automate demand generation workflows. We specialize in helping companies of all sizes grow their customer base through Strategic Consulting, Go-To-Market solutions for Coselling, ESG or Local commerce, and Marketing Workflow Automation with cloud and AI apps. Let’s talk about how we can help you: Generate net new customers. Increase organizational productivity. Reduce cost of customer acquisition. Increase brand authority.